Fox News reported — Lawmakers Scramble to Keep Voice of America On Air in China — that Congressional lawmakers are scrambling to prevent America’s international media arm from going off-air in China, arguing that a plan to shift much of its reporting to the Internet won’t do much good in a country notorious for its web censors. 

In a full bipartisan rebuke to the BBG, which manages the Voice of America and other U.S. international broadcasts, the House Foreign Affairs Committee voted unanimously for an amendment, introduced by Rep. Dana Rohrabacher, R-Calif., containing a provision that would allocate nearly $14 million exclusively for Voice of America’s Mandarin and Cantonese radio and satellite TV programs to stay on the air.

The funding must now be approved by the House Appropriations Committee and agreed to by the Senate. Fox News reported that in a bipartisan letter to the House Appropriations Committee in May, Rep. Rohrebacher and several House colleagues urged the panel to follow suit as it crafts the funding bill. They argued that the radio and satellite broadcasts remain “one of the best ways to communicate directly” with the Chinese people. 

“We believe the administration’s proposal will hinder indigenous democracy movements in China and damage the long-term security of our own country,” they wrote. “Sacrificing U.S. broadcasting abilities while China’s authoritarian regime expands its broadcasting and public diplomacy efforts in the United States is the wrong answer.” 

Speaking at a hearing on religious freedom, democracy and human rights in Asia, Sophie Richardson, Asia Advocacy Director of the Human Rights Watch told the U.S. House of Representatives Committee on Foreign Affairs that the Human Rights Watch urges the U.S. to “maintain funding not only for Tibetan language programs for RFA and VOA, but also for the Mandarin, Cantonese, and Uighur services.” Ms. Richardson said that these services “are irreplaceable means of transmitting information into and out of all regions of China.”

Speaking at the same hearing of the House Committee on Foreign Affairs, Hollywood actor Richard Gere, Chairman of the Board of Directors of the International Campaign for Tibet, also called for saving Voice of America broadcasts.

Fox News reported that “Ted Lipien, a former VOA executive who now runs Free Media Online, complained in an op-ed earlier this year that aside from the threat of censorship, two-thirds of China’s population does not even have Internet access. He accused the BBG of turning its back on human rights activists who rely on radio for information.”

In a Washington Times editorial published last March, Lipien wrote:
“The Internet is inaccessible for 750 million Chinese. A listener to VOA radio programs in China is not likely to be a Chinese with an iPhone who goes on shopping trips to New York but someone like Liu Xia, wife of imprisoned Nobel Peace Prize winner Liu Xiaobo. Kept under house arrest, she once succeeded in sending an email to a friend, in which she wrote, ‘I don’t know how I managed to get online.’ She then warned her friend, ‘Don’t go online. Otherwise my whole family is in danger.’ BBG officials turn their backs on people like Liu Xia when they claim that ending VOA radio to China would help them develop new media tools to reach a younger, Internet-using audience.” Lipien ended his Washington Times op-ed with a comment about the BBG executive staff, which claims to be able to overcome Internet censorship in China but had failed to protect VOA websites from an Iranian cyber attack:

“The ability of the BBG executive staff to make wrong decisions has been so uncanny that simply by examining their program-cutting proposals, members of Congress easily could have predicted new outbreaks of unrest and assaults on free media shortly before they happened. Congress should not allow this group of managers to commit yet another blunder with a gift to the Chinese Communist Party as it celebrates its national holiday on Oct. 1, the proposed date for ending VOA radio to China.”

Free Media Online has criticized the BBG executive staff for misleading members of Congress and the media with claims that the termination of VOA radio and TV broadcasts to China and the firing of about 40 journalists specializing in human rights reporting are needed to create online presence in China, when in fact VOA already has an active online outreach, which is limited only by the Chinese regime’s censorship of the Internet.

The idea that millions of dollars are needed to expand VOA’s online presence in China is also highly misleading, Lipien said. He pointed out that the beauty of the Internet is that it is inexpensive, as proven by millions of news websites run by individuals and NGOs.

“Only BBG executives, consistently rated year after year in government-wide surveys conducted by the Office of Personnel Management (OPM) as the worst managers in the federal bureaucracy, could claim that they need to fire 40 journalists who are experienced in reporting about human rights abuses in China so that they can give millions of dollars to consultants and private contractors, and that this will make the Voice of America more effective. The truth is,” Lipien said, “that the same BBG executives could not even protect VOA’s own websites from a successful attack by Iranian Islamists, and the idea that they can overcome Chinese censorship of the Internet is completely unrealistic.”

“What BBG executives will do,” Lipien said, “is to make easier for the Chinese cyber police, which reportedly number over 40,000, to track down human rights activists in China by forcing them to switch from safe listening to radio or watching satellite TV to using the Internet to access the VOA Chinese website, which may not even be accessible.”

Free Media Online president pointed out that the same executives sent three BBG members on a negotiating mission to Ethiopia and were responsible for censoring Voice of America programs and for the dismissal of a VOA journalist who revealed that the Ethiopian regime demanded that human rights activists be banned from VOA programs.

Link to the demonstration video 1

“The spectacle of BBG members negotiating with repressive regimes, followed by censorship of VOA programs, shows that members of Congress are absolutely right in demanding the continuation of VOA broadcasts to China and calling BBG executives incompetent,” Lipien said. The BBG is a bipartisan board comprised of nine members. Eight, no more than four from one party, are appointed by the President and confirmed by the U.S. Senate; the ninth is the Secretary of State, who serves ex officio. In addition to Chairman Isaacson and Secretary Clinton, they include Victor H. Ashe, Michael Lynton, Susan McCue, Michael P. Meehan, Dennis Mulhaupt, Dana Perino, and S. Enders Wimbush.

A former BBG member Blanquita Cullum also observed the tendency of the current leadership to favor communicating with rulers rather than the people who listen to VOA programs because they offer uncensored information and hope. “Now is the time to increase worldwide access to information … This is not the time to pull the plug,” warned Cullum in a Washington Times editorial published last February. She accused the BBG of seeming “more intent on communicating with rulers than with the people.”

Human rights and media freedom advocates in the U.S. have been reposting this Tiananmen Anniversary video. Free Media Online urges further reposting and linking to this powerful video.

8964 from sofunny on Vimeo.

8964 from sofunny on Vimeo.

A Chinese free labor union leader like Poland’s Lech Walesa could be declared expendable by the Broadcasting Board of Governors, which manages U.S. international broadcasting operations, because he has no Internet and no higher education, is older than 30 and is poor.

Government executives who advise part-time presidential appointees at the Broadcasting Board of Governors (BBG) would want you to believe that silencing Voice of America radio to China is a great political and technological idea that is bound to displease the communist regime in Beijing. The savings would be used to expand Internet presence, or so they claim.

But theirs is a misguided proposal that would harm both the United States and pro-democracy forces abroad. It sends a strong signal to authoritarian regimes that Americans either don’t care about human rights or don’t know how to defend them. Not surprisingly, the Chinese communists already have greeted the BBG announcement as a defeat for America.

Read The Washington Times op-ed: LIPIEN: Don’t silence Voice of America radio to China

 FreeMediaOnline.org & Free Media Online Blog Commentary by Ted Lipien, January 13, 2009, San Francisco – 

State Department videos embarrass the U.S. among audiences abroad while the Department’s top promoter of Public Diplomacy 2.0 pushes to eliminate Voice of America radio journalism in favor of TV and Internet propaganda advertising and broadcasting based on Cold War models.

While I was an elementary school student in Poland in the 1960s, we had to write compositions why communism was the world’s best political system and what made Lenin the greatest man who has ever lived. Communist media in Poland was full of similar propaganda, although admittedly it was not nearly as naive as what the Soviet media was offering at the time. Most people in Poland were both offended by and laughed at such crude efforts to promote communism. They listened instead to radio broadcasts by Radio Free Europe (RFE) and the Voice of America (VOA). Everybody knew that these two station, financed by the U.S. government, represented a particular political point of view against communism, but we appreciated the fact that they offered generally accurate news and sophisticated journalistic analysis rather than crude propaganda.

Since then, communism had collapsed and international consumers of media news have become even more skeptical and discerning. And yet a number of recent U.S. State Department political appointees responsible for public diplomacy and officials in charge of U.S. international broadcasting have enthusiastically embraced propaganda advertising  as the primary solution to the problems of how the Bush Administration and the United States are perceived abroad.

These efforts have been in line with the general desire of neoconservative Bush Administration officials to subcontract much of public diplomacy and international broadcasting to private corporations and institutions, thus limiting fiscal controls, transparency and input from professional State Department diplomats and Voice of America journalists who could question and possibly block outlandish and counterproductive ideas. Instead of responsible and balanced journalism by Voice of America, foreign audiences are now being offered short propaganda videos and entertainment-rich programs produced by private contractors.

A similar effort to replace journalism with questionable marketing and advertising concepts has been underway for a number of years at the Broadcasting Board of Governors (BBG), which is responsible for U.S. international broadcasts. Even though this is a bipartisan board, its Democratic members joined forces with neoconservative Republicans in slashing Voice of America journalistic programs and creating private broadcasting entities, such as Radio Sawa and Alhurra Television for the Middle East, with the stated goal of “marrying the mission to the market,” (BBG’s own slogan.)

BBG members and their private consultants had told these privatized entities to play music, offer programs that audiences agree with, and to make every other effort to attract more listeners and viewers. Not surprisingly, Muslim viewers dismissed Alhurra as an American propaganda station, even though in its misplaced desire to please the audience the station aired reports expressing sympathy with those who deny that six million Jews were exterminated by the Nazis during the World War II Holocaust.

Use this link to the ProPublica.org web site to view the Alhurra Holocaust report (with English subtitles) as an example of what the BBG’s marketing strategy has produced at these privatized U.S.-funded stations:  http://www.propublica.org/feature/alhurra-video 

Voice of America is the only U.S. Congress-funded international broadcaster that has tried to resist BBG’s marketing strategy, but “Marrying the Mission to the Market” and  Public Diplomacy 2.0, which in their current form can only be described as Propaganda 2.0, have largely replaced objective journalism in U.S. efforts to communicate with foreign audiences. One of the first Voice of America broadcasting units eliminated by the BBG was the VOA Arabic Service, which was highly-respected in the Middle East for independence and the quality of its radio programs.

More recently, the current public diplomacy chief at the State Department, James K. Glassman, the neoconservative co-author of the book DOW 36,000: The New Strategy for Profiting From the Coming Rise in the Stock Market, (Yes, in 1999 Glassman was just as enthusiastic in predicting that the U.S. stock market would soon reach this level as he is now about his vision of Public Diplomacy 2.0.) ordered the termination of VOA radio broadcasts to Russia just 12 days before the Russian military attacked Georgia in August 2008. Glassman had also wanted to eliminate all VOA radio programs to Georgia and Ukraine. He personally rejected pleas from VOA Russian Service journalists to allow them to resume radio broadcasts to the war zone in the Caucasus during the height of the Russian-Georgian conflict.

Glassman apparently became convinced that even war refugees and war combatants can get their news from the Internet, and if they can’t, they probably do not matter as an audience since more often than not these groups are not statistically significant. His other assumption was that the Internet requires vast sums of money (for private consultants and contractors), and therefore VOA cannot possibly do both radio and Internet to Russia at the same time, even though many other private and public broadcasters are combining the Internet with radio and TV without much difficulty.  It’s hard to tell what Mr. Glassman thinks about the people in Russia and elsewhere who cannot afford the Internet, but he definitely ignores the power of direct communication between American journalists and their  international audience that has always been crucial, especially in times of serious political crises, and he dismisses concerns about the documented ability of Russia’s secret services to block and sabotage the Internet.

At first, the BBG would not even consider restoring VOA radio to Russia, but after protests by FreeMediaOnline.org and others, it allowed the Russian Service to produce a much reduced 30 minute radio program Monday through Friday, which has no current newscasts but does offer more in-depth coverage of critical current issues than what is available from other formats.  Despite BBG’s decision to spend large sums of money on outside Internet consultants and contractors, the Russian radio program is difficult to find on the VOA web site and its audio is often not updated regularly, thus leaving site visitors to hear the same outdated program over a number of days.

Voice of America Russian radio program is made available for easier access and listening on the GovoritAmerika.us web site managed by FreeMediaOnline.org

ProPublica.org, a nonprofit investigative journalism web site, has uncovered major financial and editorial irregularities related to private contractors hired under the rules set up by the BBG. Some of them were confirmed by an independent study prepared by the Center on Public Diplomacy at the Annenberg School, University of Southern California. Commissioned by the U.S. government,  the study’s authors concluded that Alhurra, Arab-language television to the Middle East managed by the Broadcasting Board of Governors fails to meet basic journalistic standards and is seen by few.

It was beyond the scope of the USC study to point out that the money to operate Alhurra has been taken from VOA broadcasting to such strategic countries as Russia, China (including Tibet), and India.  As millions of dollars were being spent and wasted on Internet propaganda videos at the Department of State and on programs at scandal-ridden private broadcasting entities, such as Alhurra, the Broadcasting Board of Governors also made a decision to stop VOA Ukrainian radio broadcasts. This happened just hours before Russia shut off the flow of natural gas supplies to Ukraine and the rest of Europe.

Only five members serve currently on the Board: Joaquin F. Blaya, Blanquita Walsh Cullum, D. Jeffrey Hirschberg, Steven J. Simmons, and Condoleezza Rice (ex officio). One prominent former BBG member Edward E. Kaufman, recently appointed as a U.S. Senator from Delaware, (He had been Senator Biden’s chief of staff and replaces him in the Senate.) joined other Democrats and Republicans in voting to end VOA radio programs to Russia, Georgia, Ukraine, and India — each time shortly before a major news emergency affecting these countries, which included the recent terrorist attacks in Mumbai.

In making these cuts, the majority of BBG members completely disregarded warnings and requests from the U.S. Congress, human rights NGOs, and the union of journalists and broadcasting technicians working for the Agency. BBG members have also ignored advice from professional diplomats and media experts familiar with foreign cultures. Neither Kaufman nor Biden seemed concerned that silencing VOA radio while RFE/RL operations in Russia are vulnerable to intimidation by the Russian secret police presents a serious risk. RFE/RL is incorporated in Delaware.

Most BBG officials treat their jobs as giving them carte blanche to support their pet projects.  Democrats on the Board became enthusiastic supporters of the Bush Administration’s plans for privatized broadcasting to the Middle East. The chief architect and implementer of these plans at the BBG was a Democratic appointee, Norman Pattiz, founder of the U.S. radio syndicate Westwood One. According to FreeMediaOnline.org sources, only one BBG member, a Republican appointee, was reported to have opposed VOA programming cuts to media-at-risk countries, angering both former BBG Republican Chairman Glassman, and Ted Kaufman, former top Democratic member. Leaders of the union representing BBG employees have called for the Board to be eliminated as did the highly respected Public Diplomacy Council, whose members come from diplomacy, the armed forces, nonprofits and academia. Most BBG members are successful businessmen (often in domestic broadcasting industry) with strong political connections, but they lack substantive experience in foreign policy, public diplomacy, international broadcasting, or international human right advocacy.

This is a link to “I Am America” video in Russian on the State Department’s web site that truly qualifies as a historical exhibit in a propaganda museum. It is described on YouTube as a video “presented to the U.S. State Department by Business for Diplomatic Action” that “will be played in U.S. embassies and consulates.” The images of America  are spectacular, but the message is crudely propagandistic and naive. Anybody with even basic political education, which describes much of today’s world, knows that the people in the video do not run U.S. foreign policy and had elected George W. Bush twice as their president before changing their minds about the direction the country should take in dealing with the world. A one-sided view of America will be dismissed as propaganda regardless of how many dollars are spent on a clever advertising packaging.  

In fact, millions of taxpayers’ dollars have been spent on these highly embarrassing videos, which are prominently featured on the State Department web site. A single VOA radio or television report about President Elect Barack Obama’s family background and foreign policy plans could not only help repair some of the damage done by these propaganda videos but would also have a long-term positive impact on how America will now be perceived abroad. Unfortunately, for ideological and bureaucratic reasons, the BBG has put VOA on its chopping block, and the  Under Secretary for Public Diplomacy is still determined to replace a substantive dialogue with foreign audiences with short and clever video messages and apparently wants to hold on to his job after the Obama Administration takes over.

Another propaganda video commissioned from private contractors by the State Department public diplomacy 2.0 team announces a worldwide contest for submitting privatelly-produced videos about the meaning of the word ‘democracy.’ View it here. The prize is “an all-expense-paid trip to Washington, New York and Hollywood to attend special screenings of the winning videos, gain exposure to the U.S. film and television industry and meet with creative talent, democracy advocates and government leaders.” The contest has been prominently featured on the State Department’s official web site, but the YouTube page, where contest videos must be submitted, has received less than 160,000 views despite being available for several months. A popular Voice of America radio program can attract many more listeners in single day and offer a journalistic view of American democracy that is far more substantive and credible.

The Internet does offer enormous opportunities for U.S. public diplomacy and international broadcasting but not in the hands of propagandists, or  private contractors who have no journalistic and foreign policy experience and care primarily about their own profits. Most of the members of the Broadcasting Board of Governors (James K. Glassman was its most recent chairman) have done great harm to journalism and to the U.S. image abroad. The current Bush Administration’s public diplomacy chief at the Department of State does not seem to realize that many types of Internet activities are not appropriate or credible when done by government officials and are better left to truly independent NGOs and individual bloggers.

For people placed in charge of U.S.-funded journalistic entities, most BBG members have shown remarkable indifference to the concept of journalistic independence. In their misplaced desire to chase after higher audience ratings, they have allowed Russian-based Radio Free Europe/Radio Liberty (RFE/RL) reporters to be intimidated by the Kremlin’s secret police and tolerate giving extensive airtime to Russian politicians known for their racist views. This is the same marketing-first/journalism-second approach advocated by the BBG that had encouraged Alhurra, another privatized broadcaster, to air comments by Holocaust denies.

Radio Liberty, which during the Cold War had played a highly effective role as a surrogate broadcaster, providing in-depth domestic news coverage for listeners in the Soviet Union, has become a virtual hostage of the BBG strategy of favoring privatized surrogate broadcasting. Mr. Putin’s repressive but sophisticated media policies call for an entirely different approach, and yet the BBG insists that RFE/RL should have a large presence in Russia and rejects VOA radio broadcasts from the United States as unnecessary. But the idea of keeping many private broadcasting entities fits well with the desire of individual BBG members, both Democrats and Republicans, to keep as much control over U.S. international broadcasting for themselves and to reward their friends with well-paid positions and lucrative contracts.  James K. Glassman was reported to have tried to hire Paula Zahn, formerly of CNN, as the BBG’s high profile spokesperson at about the same time when the BBG executive director Jeffrey Trimble, formerly acting president of RFE/RL, was implementing the plan to stop VOA radio broadcasts to Russia. Paula Zahn had wisely declined the offer perhaps after realizing that her job might be to explain why a group of Tibetan monks staged a silent protest on Capital Hill against the BBG’s plans to reduce U.S. radio broadcasts to Tibet. Thankfully, at least in this case the BBG backed down.

Contrary to what BBG members believe, including its most recent chairman, traditional independent radio and television journalism can be successfully merged with Web 2.0 concepts and can achieve high audience ratings without resorting to questionable management techniques, marketing practices and crude propaganda.

They could have learned much about the use of “soft power” from reading a recently published book by Ambassador Patricia Gates Lynch, Thanks for Listening: High Adventures in Journalism and Diplomacy, with the foreword by Justice Sandra Day O’Connor. For many years Ms. Gates had been a host of the highly popular VOA Breakfast Show. She made millions of friends for America around the world without resorting to propaganda simply by telling her audiences about America and broadcasting interviews with exceptional and ordinary Americans. Later named  by President Reagan as U.S. Ambassador to Madagascar and the Comoros Islands, Pat Gates also worked briefly as a public relations representative for Radio Free Europe/Radio Liberty at the time when that organization practiced truly independent surrogate journalism while Voice of America offered a mix of American news, American commentaries, as well as reports on political and human rights situation in the Soviet Union and Eastern Europe. There was no BBG at that time, and both VOA and RFE/RL were managed by journalistic professionals and distinguished Americans, people like NBC anchor John Chancellor and Malcolm Forbes, Jr. Political appointees serving now on the BBG do not want people with ideas and much greater accomplishments to tell them how to practice broadcast journalism.

Ironically, even as the Cold War ended, neoconservative Republicans and  internationally naive but politically ambitious Democrats serving on the BBG chose the very earliest surrogate broadcasting model developed when Radio Free Europe and Radio Liberation (later Radio Liberty) were still financed and run by the CIA. This model, which was completely outdated and inappropriate for skeptical and hostile audiences in the Middle East (audiences in Easter Europe during the Cold War were highly sympathetic to the message in American-funded radio broadcasts) nevertheless gave BBG members and the White House maximum control over truly uncooperative and potentially uncooperative journalists.

While surrogate broadcasting was effective during the Cold War, even then it faced some serious problems, which BBG members chose to ignore when they developed their grandiose broadcasting plans for the Middle East. They could have learned about these problems and how to avoid them from an exceptionally honest account by former RFE/RL manager James Critchlow. In his book, Radio Hole-in-the-Head: Radio Liberty: An Insider’s Story of Cold War Broadcasting, Critchlow describes some very serious policy and editorial errors committed by naive political operatives, incompetent bureaucrats, and uninformed journalists who had worked at RFE/RL between 1953 and the end of 1980s. 

At least during the Cold War, RFE/RL journalists were based in Munich, West Germany, and were relatively safe from intimidation by the KGB. Serious editorial problems were usually uncovered and corrected until the BBG took over. The BBG placed most of RFE/RL Russian Service reporters in Russia and kept them there even after former President Putin and the KGB’s successor agency, the FSB, nearly completely took control over the local broadcast media using force and intimidation.

Unwilling to give up or significantly scale down RFE/RL’s large bureau in Moscow, BBG members and their staff, some of whom had business and personal links to Russia, began negotiating with members of the Putin regime while BBG-hired consultants told RFE/RL journalists to make their programs less critical of the political and social realities in Russia.

Independent Russian Journalist Anna Politkovskaya Who Was Murdered in Moscow in 2006

Shortly after independent Russian journalist Anna Politkovskaya was murdered in Moscow in an execution-style hit in 2006, Radio Free Europe/Radio Liberty managers made public statements strongly suggesting an attempt on their part to appease Mr. Putin. In an apparent effort to protect their presence in the country, the head of RFE/RL Moscow bureau, Elena Glushkova, said in an on-air discussion in October 2006 that the work of Radio Liberty journalists cannot cause Russia any harm. She insisted that RFE/RL reporters respect and love Russia. She also pointed out that all Radio Liberty reporters who work in Russia are Russian citizens and said that her optimism despite the murder of Ms. Politkovskaya is based in her belief in “the common sense of the current Russian leadership.” Maria Klain, Russian Service director at the RFE/RL home office in Prague, also expressed confidence that the radio’s future in Russia looks good. These comments surprised and offended pro-democracy activists in Russia who were still in mourning after Anna Politovskaya’s murder.

More recently, a Russian human rights organization, the Moscow Human Rights Bureau, has criticized Radio Liberty (RFE/RL) for giving an entire hour of airtime to a Russian politician known for his racist views and verbal attacks on Blacks and other ethnic and racial minorities.  For the new U.S. administration headed by the first African-American president, this is not a very encouraging sign that the BBG’s marketing and programming strategies have been successful. View FreeMediaOnline.org report: “U.S. Taxpayers Pay for Spreading Racist Views on Radio Liberty in Russia: What Would Barack Obama Say If He Knew…”   

One would think that in light of such developments and statements by RFE/RL managers in Russia, the BBG would want Washington-based Voice of America journalists to expand their Russian broadcasts. The BBG’s policy, however, has been not only to dismantle the Voice of America radio services but to make sure that  even the names of the privatized entities designed to replace them did not have any references to the U.S. in an naive belief that this would make them more credible with skeptical and hostile audiences.

By placing much of the work and operations of these privatized entities in countries like Russia and in the Middle East and relying on locally-hired staff, the BBG created no safeguards to make sure that local reporters would not be blackmailed by foreign security and intelligence services. At the same time, the BBG denied locally-hired employees the protection of U.S. labor laws, damaging U.S. reputation in countries like the Czech Republic and drawing attention and criticism from local politicians, including the highly respected former Czech President Vaclav Havel. Link to FreeMediaOnline.org report Radio Free Europe or Radio Free Putin? Did BBG End U.S. Surrogate Broadcasting in Russia on Radio Liberty in an Attempt to Appease Mr. Putin and Pursue Its Marketing Strategy?

The new Obama Administration has a chance to completely reform U.S. public diplomacy and international broadcasting. Millions of U.S. taxpayers’ money are still being wasted by the BBG in financing multiple privatized broadcasting entities — a veritable GM-like corporate model – with multiple executive positions and duplicate administrative structures. None of these entities is set up to present America’s story to the world.

The Voice of America, the only journalistic organization that knows how to do this job without propaganda and with some measure of credibility, desperately needs protection from the incompetent political appointees at the BBG and from the Bush Administration’s public diplomacy chief. If nothing is done, propaganda will triumph over journalism and America’s reputation abroad will be further diminished. Public Diplomacy 2.0 designed by ideologues, propagandists, and profit-seeking private contractors is an embarrassment. The Obama Administration would do well by sending these State Department videos to a museum as a warning to future government officials in charge of public diplomacy and U.S. international broadcasting who might again be tempted by the allure of propaganda.

Ted Lipien is a former Voice of America acting associate director. He was also a regional BBG media marketing manager responsible for placement of U.S. government-funded radio and TV programs on stations in Russia, Bosnia, Afghanistan, Iraq and other countries in Eurasia. In the 1980′s he was in charge of VOA radio broadcasts to Poland during the communist regime’s crackdown on the Solidarity labor union and oversaw the development of VOA television news broadcasts to Russia and Ukraine.

In 2006, Ted Lipien founded FreeMediaOnline.org, a San Francisco-based nonprofit which supports media freedom worldwide.  He is also author of “Wojtyla’s Women: How They Shaped the Life of Pope John Paul II and Changed the Catholic Church” (O-Books – June 2008). In his book he describes the efforts of the KGB and other communist intelligence services to place spies in the Vatican and to influence reporting by Western journalists.

In December 2008, FreeMediaOnline.org has launched a Russian-language web site — GovoritAmerika.us ГоворитАмерика.us  – which includes summaries of more serious  news and commentaries from multiple U.S. government and nongovernment sources. According to Ted Lipien, the web site is designed to compensate for the loss of information from the United States for Russian-speaking audiences due to program and budget cuts implemented by the Broadcasting Board of Governors. The web site, which includes links to VOA Russian Service news reports, is also designed to counter the BBG marketing strategy that has forced broadcasting entities to focus on entertainment programming and to avoid hard-hitting political reporting that might prevent local rebroadcasting or offend local officials. GovoritAmerika.us web site was developed without any public funding and is managed by volunteers. It is also hosted on LiveJournal.com.

Many foreign policy experts, members of Congress, and press freedom NGOs saw the BBG’s decision as a major public diplomacy blunder.  But the BBG continues to defend its actions and claims that it had a go ahead from Congress to end VOA radio programs.  After the start of the summer war in the Caucasus, the BBG suspended its orders to stop radio broadcasts to Georgia but refused to resume VOA shortwave broadcasts in Russian.

The Public Diplomacy Council members who have criticized the BBG come from diplomacy, the armed forces, nonprofits and academia.  The BBG has few if any defenders. FreeMediaOnline.org could not identify any member of Congress or a prominent public diplomacy expert who  would express approval for the BBG’s decision to terminate VOA radio broadcasts to Russia. 

In a reaction to widespread criticism, the BBG spokesperson Letitia King wrote to the Public Diplomacy Council that “it is false to claim that the BBG has acted in any way that contravenes Congress.” She also stated the BBG “received Congressional approval for all program changes that have been made, including language service reductions,” and she called on the PDC to correct its error.

Ms. King also took issue with the Public Diplomacy Council’s claim that “the Broadcasting Board of Governors has taken special aim at the Voice of America,” by abolishing the VOA Arabic Service and reducing its broadcasts in English to the Middle East and other regions. She argued that the BBG “has sought efficiencies throughout the organization in order to concentrate resources on language broadcasts.”

FreeMediaOnline.org reported that while planning to eliminate VOA radio broadcasts to  Russia and Georgia, the BBG and its most recent chairman James K. Glassman, the current Under Secretary of State for Public Diplomacy and Public Affairs, also planned to spend hundreds of thousands of dollars to expand their public relations operations. Among other things, the BBG had made an unsuccessful attempt to hire Paula Zahn, formerly of CNN, as their high profile spokesperson. The funds that the BBG wanted to allocate to this project could have paid for continuing VOA radio broadcasts to a country like Georgia.

In a document titled “Reforming U.S. International Broadcasting for a New Era,” the Public Diplomacy Council makes a number of proposals to reform U.S. international broadcasting and blames the BBG for undermining the effectiveness of the Voice of America. The Council has urged the future Obama Administration to immediately restore all radio services reduced at the VOA in FY 08. 

From the Public Diplomacy Council’s “Reforming U.S. International Broadcasting
for a New Era,” November 17, 2008:
 

On July 26, 2008, twelve days before Russia invaded Georgia, the BBG silenced VOA Russian radio, and then ignored subsequent appeals to restore it.  On September 30, the Board abolished VOA radio services in Serbian, Bosnian, and Macedonian and in the Hindi service to India, provisionally retaining Ukrainian and Georgian.  This action directly contravened Congressional passage last December of an FY 08 appropriation prohibiting all cuts.  The impact: loss of nine million listeners on the eve of a landmark U.S. presidential election.

The BBG spokesperson is vague as to what specific Congressional approval the BBG had received to cut VOA radio programs to Russia and other countries. Although the BBG letter does not offer a proof of any Congressional approval, the BBG seems to be using a highly legalistic argument that Congress has agreed to all the VOA program cuts since it had passed the Administration’s FY09 budget. In fact, members of Congress and a Congressional committee had told the BBG not to proceed with the planned radio program cuts at VOA.

On July 17, 2008, Senator Patrick Leahy (D-VT ) specifically warned the BBG not to stop or reduce broadcasts  to Russia, Kazakhstan, Uzbekistan, Tibet and to the Balkans, saying that “freedom of speech remains restricted and broadcasting is still necessary”  in these countries. But, acting in great secrecy and without any public announcement for U.S. or foreign media, the BBG stopped all VOA Russian radio programs on July 26.

Letter to the Public Diplomacy Council from the Broadcasting Board of Governors’ Spokesperson
November 20, 2008

The Broadcasting Board of Governors (BBG) takes sharp exception to many points in “Reforming U.S. International Broadcasting for a New Era,” a statement issued by the Public Diplomacy Council (PDC) on November 17.

It is false to claim that the BBG has acted in any way that contravenes Congress. The BBG received Congressional approval for all program changes that have been made, including language service reductions. The PDC should correct its error.

The success or failure of the BBG should be judged on its broadcasting impact.

The post-9/11 public diplomacy charge was clear: to focus on Muslim audiences as an antidote to poisonous propaganda from Al Qaeda and other extremists. The challenge is how best to do that in specific countries, each with unique political factors, diverse media environments, and populations largely hostile to America.

The BBG has met this challenge by shaping broadcasts to fit the exigencies of each target audience. Since 2001, with support from the Administration and Congress, the BBG has launched six major communication channels – including 24/7 Dari and Pashto in Afghanistan, Radio Sawa and Alhurra TV for the Mi ddle East, Radio Farda and the Persian News Network for Iran, and Radio Aap ki Dunyaa for Pakistan — and ramped up daily broadcasting to Indonesia, Somalia, and other countries. These new initiatives have grown the BBG’s global weekly audience from 100 to over 175 million people. Broken out by country, this number includes: 27 million in Indonesia, 14 million in Iran, 13 million in Afghanistan, 12 million in Pakistan, 11.5 million in Iraq, 7 million in Egypt, 6 million in Syria, and 5 million in Morocco. Over 30 BBG language services now reach in excess of one million people weekly.

The PDC statement misrepresents the BBG’s work in other respects:

• PDC notes that VOA is chartered by statute to present international and U.S. news that is accurate, objective, and comprehensive; to represent America in all its diversity; and to present U.S. policies. But it fails to note that the statute governing broadcasting provides a similar mandate to all BBG broadcast entities. Each of the BBG’s broadcast entities maintains flexibility to tailor content to its audiences.

• Since FY 2000, VOA’s budget has increased over 47 percent, from $127 to $190 million in FY 2008. VOA has added television broadcasts to Afghanistan and Pakistan and increased programs in Persian, Urdu, Dari, Pashto, Korean, Somali, and several other languages.

• The BBG has sought efficiencies throughout the organization in order to concentrate resources on language broadcasts. Since FY 200 3, 78 percent of BBG budgetary reductions were to administrative, engineering, and support costs. It would not be possible to reinstate particular language broadcasts without additional cost.

• VOA audiences in Serbia, Bosnia and Macedonia continue to be served by high-quality VOA television and Internet programming, and by radio broadcasts from Radio Free Europe/Radio Liberty. VOA television and Internet broadcasts in Hindi also continue.

• To assert that the BBG needs “real strategy and analysis” ignores the BBG’s comprehensive strategic plan, available at http://www.bbg.gov/, which details specific actions to yield measurable outcomes. BBG spending on global audience research has increased from less than $3 million in FY 2001 to $9.1 million in FY 2008.
What matters to the BBG is reaching as many people as possible with accurate, balanced news and information that gains their trust and makes a difference in their lives. The focus of discussion needs to be on how U.S. international broadcasters are going to better serve more people with quality journalism to advance U.S. strategic interests in difficult-to-reach countries were democracy and freedom of speech are in short supply.

We share the commitment of the Public Diplomacy Council to excellence in our international broadcasting efforts and value forward-looking discussion of how t o maximize our effectiveness.

Sincerely,

Letitia M. King
Acting Director Office of Public Affairs

 

In a response to a Freedom of Information Act request, the BBG  Office of General Counsel conceded that it cannot produce a specific document which would have given the BBG Congressional approval for its decision to cut VOA radio programs to Russia and other countries.

The Public Diplomacy Council is not the only group that is highly critical of the BBG. A statement issued by the leadership of the Voice of America employees’ unions, AFGE Local 1812 and AFSCME Local 1418, said that the Broadcasting Board of Governors “has been responsible for one blunder after another — to the point that its actions have compromised U.S. strategic interests.” Saying that “the elimination of Russian and Georgian radio broadcasts should be the last straw,” the VOA employees’ union leaders called on Congress to act immediately to dissolve the Broadcasting Board of Governors.  Their letter also said that the BBG, “unilaterally and in contravention of the express language of the Congress, closed the Voice of America Russian Radio Service.”  “In effect, we are deaf, dumb and blind in Russia,” the union letter said.

Articles highly critical of the BBG’s actions in the Middle East and Russia have been published by the independent journalism web site ProPublica.org. They point out that despite many major editorial and financial scandals, the BBG still favors the privatized broadcasting entities, such as Alhurra, over VOA. Investigative journalists at ProPublica.org, a non-profit led by former Wall Street Journal managing editor Paul Steiger, reported that a guest invited to participate in an Alhurra program had called for killings of American soldiers in Iraq. The network also aired a report on a Holocaust deniers conference in Tehran. According to ProPublica.org, “the reporter who covered the conference told viewers that Jews had provided no scientific evidence of the Holocaust.”

FreeMediaOnline.org president Ted Lipien said that the responsibility for such broadcasts rests with the BBG’s blind trust in high audience ratings as reflected in its spokesperson’s statement that “what matters to the BBG is reaching as many people as possible.”  While the BBG claims that it wants ”accurate, balanced news and information” that gains the trust of audiences overseas, Lipien said that consultants hired by the BBG and its staff have been ordering BBG broadcasters to avoid airing views that audiences would strongly disagree with and to offer those that they like.  Even invited program guests have been told on occasion to moderate their pro-human rights opinions to meet the expectations of the audience.

Lipien said that in addition to airing views of Holocaust deniers, these policies have also led to canceling of VOA call-in radio programs on human rights in Russia and firing of Radio Free Europe/Radio Liberty (RFE/RL) editors who defended human rights programming.  Human rights activists overseas are also alarmed by BBG’s actions. Buddhist monks protested against BBG’s plans to reduce radio programs to Tibet. Earlier this year,  a Russian NGO, the Moscow Human Rights Bureau, criticized RFE/RL for giving an entire hour of airtime to a former Russian Parliament deputy Andrey Savel’yev. The Russian human rights organization said that Mr. Savel’yev’s “chauvinist and racist views are well-known.” The Moscow Human Rights Bureau said that the station was guilty not only  of enabling such people “to spread their poisonous views,” but also of legitimizing their ideas “in the minds of many impressionable radio listeners.” The appeal, written by the organization’s head Aleksandr Brod, argues that stations, which “in their pursuit of higher ratings” invite such “nationalist radicals,” are giving these enemies of democracy a larger audience and exacerbating ethnic tensions.

According to a source within the bipartisan but Bush-appointed Broadcasting Board of Governors (BBG), which manages VOA and other government sponsored U.S. broadcasting, Senator Biden’s staff has worked behind the scenes with the BBG staff to kill VOA Russian radio broadcasts and almost succeeded in closing down VOA radio service to Georgia.

The Senate staff of Senator Biden,  whom Senator Obama selected primarily because of his strong foreign policy experience, is said to have told the BBG staff that it would be safe to terminate VOA broadcasts to Russia and to say that the Congress was “on board” with this decision.  Other than Senator Biden, most members of Congress, both Democrats and Republicans, however, have been strongly opposed to the BBG-proposed  Voice of America radio and television programming cuts to media-at-risk countries.

On July 17, Senator Patrick Leahy (D-VT) warned the BBG and the Bush Administration not to stop VOA radio broadcasts  to Russia, Kazakhstan, Uzbekistan, Tibet and to the Balkans, “where freedom of speech remains restricted and broadcasting is still necessary.” The BBG ignored his warning and terminated VOA radio to Russia on July 26 without making any public announcements. Russian tanks rolled into Georgia on August 8.

According to FreeMediaOnline.org, a media freedom non-profit, Senator Biden’s staff  is said to have worked with a few members of the BBG and the board’s executive director, Jeff Trimble, to deprive the Voice of America of resources to broadcast on-air radio to Russia in favor of a semi-private entity, Radio Free Europe/Radio Liberty (RFE/RL), which is based in Prague, the Czech Republic, and has a large news bureau in Moscow staffed by Russian citizens. RFE/RL is incorporated in Delaware, Senator Biden’s home state. Senator Biden’s former chief of staff, Edward E. Kaufman, is a BBG member. Another BBG member, Jeff Hirschberg, also a Democrat, is a director of the U.S.-Russia Business Council, according to the BBG website. The BBG’s executive director was formerly acting president of RFE/RL.

FreeMediaOnline.org president, Ted Lipien, a former acting VOA associate director who had worked also for the BBG, placing VOA, RFE/RL, and other BBG-sponsored programs in Russia, Bosnia, Afghanistan  and Iraq, said that stopping VOA radio to Russia is seen as a “gift to Mr. Putin for his crackdown on independent media.” Lipien wrote a book about Pope John Paul II, in which he described communist secret police attempts to spy on the Vatican and influence Western media reporting. He warned that Radio Free Europe/Radio Liberty journalists, whom he described as having a great record of fighting press censorship during the Cold War and still doing an outstanding job in some places and in individual cases, have now been exposed as a group working in Russia to intimidation by the Russian secret police.

Lipien blamed the BBG for putting RFE/RL in a dangerous position in Russia and in several other media-at-risk countries. He said that the Board’s action, in which Senator Biden’s staff is said to be involved, has seriously undermined the ability of the American people to communicate with the Russian people in peacetime and in any future crisis.

Since the Russian attack on Georgia, the BBG has agreed to continue VOA radio broadcasts to Georgia “for the forseeable future” but, according to FreeMediaOnline.org sources, it has refused as “a non starter” urgent pleas from VOA journalists to resume broadcasts to Russia. Due to budget restrictions ordered by the BBG, only four VOA Georgian broadcasters were left to respond to the crisis. FreeMediaOnline.org reported that they have been working with hardly any days off to produce an expanded 60 minute daily broadcast.

Since the official announcement today by Senator Obama that Senator Biden will indeed be his vice-presidential running mate, I have revised the story and posted it on Blogger News Network. I hope the story will help in getting a clarification from Senator Biden on the future of the Voice of America Russian radio broadcasts and might convince the BBG to reconsider their recent decisions and actions taken by their staff.

Before 2008, the BBG did not have sufficient staff determination needed to overcome the opposition in Congress to its program cutting ideas at VOA in favor of Radio Free Europe/Radio Liberty. They succeeded this time through good staff work, secrecy and  reported support from Senator Biden’s staff.  Unfortunately for Congress and the American people, their was success based on bad judgment and parochial interests.

A few days before VOA Russian radio was cut and the Russian troops invaded Georgia, we had warned the BBG that Mr. Putin cannot be trusted. We also warned that RFE/RL operations in Russia and reporting will not be safe in case of a major crisis, and that RFE/RL faces serious problems in Russia already.  Ukraine could be the next target of Russian expansion. The BBG could easily say that the situation has changed.

Unfortunately, the last BBG press release does not suggest much willingness to re-evaluate their strategy. I think they need to take a hard look at the geopolitical situation, their own and their staff’s conflict of interest issues, and PR operations. If they have any political sense left and care about America’s ability to safely and effectively communicate with foreign audiences in times of crisis, it’s possible they could still reverse their course. I hope they do.