Cleaning house at the BBG; former CNN CEO to manage U.S. international news programs

FreeMediaOnline.org, Free Media Online Blog, November 18, 2009, San Francisco — One of the worst managed U.S. federal agencies will have a new leadership. President Obama has announced his intention to nominate former CNN chairman and CEO Walter Isaacson, a Democrat, to chair the Broadcasting Board of Governors, BBG, READ MORE

Charges against a US federal agency of discriminating against journalists

FreeMediaOnline.org, Free Media Online Blog, GovoritAmerika.us, October 9, 2009, San Francisco — Media in the Czech Republic, which have been critical of President Obama’s handling of the recent missile shield decision, have also been reporting on apparent discrepancies between words and actions of the new US administration when it comes to the treatment of foreign employees by the Broadcasting Board of Governors, BBG, a federal agency which manages the Prague-based Radio Free Europe/Radio Liberty, RFE/RL. The US taxpayer-funded radio station and the BBG, its parent agency, deny foreign journalists working at RFE/RL in the Czech Republic the same labor law protections available to the station’s American and, to some degree, also its Czech employees. READ MORE

From Russia with Censorship

FreeMediaOnline.org, Free Media Online Blog, GovoritAmerika.us, Commentary by Ted Lipien, September 16, 2009, San Francisco — Censorship from Russia and China comes home to America in profit-oriented and staying-in-the-market-at-any-cost decisions by American businesses and sometimes even US government agencies, as FreeMediaOnline.org, a San Francisco-based media freedom nonprofit, has been documenting and reporting. READ MORE

RFE RL Points to Comprehensive Coverage

FreeMediaOnline.org & Free Media Online Blog, September 15, 2009, San Francisco — We have reported earlier that Radio Liberty’s Russian Service, Radio Svoboda, website had ignored for a number of days the news story of Conde Nast censorship of a critical article about Mr. Putin by Scott Anderson. The article was banned by Conde Nast executives in New York from the Russian edition of the GQ magazine in Russia and from GQ websites, including its American website.

After FreeMediaOnline.org published its report pointing out limited coverage by Russian websites of both Radio Liberty and the Voice of America, VOA, both broadcasting stations devoted a lot of attention to the GQ story, albeit several days after it had been first reported by NPR on September 4, and after independent bloggers in the US and in Russia had already translated READ MORE

How Self-Censorship Works – Putin, GQ, Radio Liberty

Censorship and self-censorship have become a permanent feature of the media scene in Russia under Mr. Putin’s rule. Many Americans, however, were surprised last week that this kind of censorship with origins in Moscow has now reached corporate boardrooms in their own country and even put limits on news generated by US taxpayer supported Radio Liberty, which broadcasts to Russia. READ MORE

RFE RL Faces Ethnic Discrimination Charges

FreeMediaOnline.org, Free Media Online Blog, GovoritAmerika.us, September 9, 2009, San Francisco — A former employee of Radio Free Europe Radio Liberty (RFE/RL) has asked the European Court of Human Rights in Strasbourg to look into charges that the US taxpayer-funded radio station broadcasting to countries without free media discriminates against foreign-born journalists and other workers by denying them the same legal protections available to American and Czech employees. READ MORE

The Murder of Georgi Markov: The Mystery Remains – Are Radio Liberty Journalists Now Safe?

Thirty-one years ago this week, on 7 September 1978, Georgi Markov, a Bulgarian émigré journalist who wrote for Radio Free Europe, BBC and Deutsche Welle, was assaulted in broad daylight on London’s Waterloo Bridge. Markov’s murder happened during the Cold War, but in more recent years the murder of Anna Politkovskaya and of numerous other journalists in Russia, as well as the assassination in London of former KGB and FSB officer Alexander Litvinenko, who became a vocal critic of Mr. Putin, have brought into focus the question of how safe it is in the post-Cold War world to criticize Russian leaders, especially for journalists living in Russia, but also for anybody living in the West who has ties to Russia.

As the Markov’s case illustrates, Russian spy and security services have a long history of recruting, intimidating and sometimes murdering journalists and others who have run afoul of the Kremlin. This concern was largely forgotten during the Yeltsin years when the Broadcasting Board of Governors (BBG), a mismanaged Federal US agency in charge of US government-funded international civilian broadcasting, placed Radio Liberty (Radio Free Europe Radio Liberty – RFE/RL) Russian language facilities and staff at a large news bureau in Moscow right under the nose of the FSB, the successor to the KGB.

Some of us who had worked in Russia at the time observed a marked increase in the intimidation and infiltration of the Russian media by the FSB right about the time Mr. Putin, a former KGB spy, consolidated his power. Seeing how FSB officers forced owners of private radio statios to stop using news programs from the Voice of America and Radio Liberty, we wondered what kind of threats they were making in confidential conversations with Radio Liberty reporters and other employees who are Russian citizens living in Russia. It was difficult to get more information about the extent of FSB media manipulation because Russian law prevented Russian citizens approached by the state security services from disclosing these contacts. Still, some of our Russian friends told us in confidence about being visited and threatened by the secret police.

During the Cold War, Radio Free Europe/Radio Liberty was based in Munich, West Germany, and RFE/RL journalists were not allowed to travel to the Soviet Union as a measure of protection against arrest, intimidation and possible recruitment by the KGB. As the Cold War ended, the BBG moved RFE/RL headquarters to Prague, the Czech Republic, and decided it was safe to have a larger number of employees and news gathering operations based in Russia.

Whether this is still a safe option has been brought into question by a number of recent events in Russia, including murders of prominent anti-Kremlin journalists. Obviously a news organization like Radio Liberty can no longer operate without some presence in Russia if it wants to be an effective news source, but many of us have argued that the BBG should have taken strong measures to protect its Russian employees from intimidation by the FSB and to make sure that Radio Liberty programs are not subject to self-censorship.

That self-censorship brought on by intimidation and justifiable fear of the FSB has affected Radio Liberty’s Russian radio and web content seems obvious to many of us who are monitoring these programs and reports for the web originating by RFE/RL staff in Moscow and in Prague. The most recent example was Radio Liberty’s failure for a number of days to post on its Russian-language website any in-depth reports about the banning in Russia of Scott Anderson’s “GQ” magazine article, which was highly critical of Mr. Putin and accused the FSB of instigating terrorist attacks to help his rise to power.

Russian officials strongly deny the charges that FSB agents have been involved in any terrorist attacks, but the topic remain a taboo for journalists in Russia who want to keep their jobs and stay out of trouble with the authorities. This might explain why Conde Nast, the publisher of “GQ” kept Scott Anderson’s article out of the Russian edition and why it took days for Radio Liberty’s Russian editors to notice the story.

Anyone curious about the workings of the Soviet and now Russian secret police the impact of fear on journalists should read a very well-documented book Cold War Radio: The Dangerous History of American Broadcasting in Europe, 1950-1989 by Richard H Cummings who for 15 years was the Director of Security for Radio Free Europe/Radio Liberty RFE/RL in Munich, Germany, and later was a security and safety consultant for RFE/RL in Prague until 1998. He has also published online an article about the murder of Bulgarian journalist Georgi Markov in London in 1978.

The Murder of Georgi Markov: The Mystery Remains

Thirty-one years ago this week, on 7 September 1978, Georgi Markov, a Bulgarian émigré, who lived and worked in London, was assaulted in broad daylight on London’s Waterloo Bridge.

Georgi Markov had been a prolific and successful literary figure in Bulgaria before defecting to the West in 1969. He settled in England and became a broadcast journalist for Radio Free Europe, the British Broadcasting Company (BBC), and the German international broadcast service Deutsche Welle.

Markov had a large listening audience in Bulgaria, who listened to his prime-time Sunday-night broadcasts over Radio Free Europe. He dared to tell his audience that Bulgarian President and Communist Party chief Todor Zhivkov wore no clothes.

In June 1977, Communist Party Chairman Zhivkov chaired a Politburo meeting, and stated he wanted the activities of Markov stopped. The Interior Minister reacted and requested KGB assistance in the killing of Markov. Though he wanted Markov killed, he wanted no trace to Bulgaria. The Chairman of the KGB, Yuri Andropov, agreed to the assassination, as long as there would be no trace back to the Soviets. Thus, the Bulgarians and Soviets were operating under a double case of “plausible denial. “

A former KGB general has publicly admitted his role and the role of the KGB in supplying the Bulgarian intelligence service with both the weapon and the poison. Purportedly, the highly secret KGB laboratory known as the “Chamber” developed both the weapon, concealed in a US-manufactured umbrella, and biotoxin ricin impregnated in a wax-coated pellet the size of a pinhead.

Cold War Radio: The Dangerous History of American Broadcasting in Europe, 1950-1989 by Richard H Cummings

During the Cold War, Radio Free Europe and Radio Liberty broadcast uncensored news and commentary to people living in communist nations. As critical elements of the CIA’s early covert activities against communist regimes in Eastern Europe, the Munich-based stations drew a large audience despite efforts to jam the broadcasts and ban citizens from listening to them. This history of the stations in the Cold War era reveals the perils their staff faced from the Soviet Union, Bulgaria, Romania and other communist states. It recounts in detail the murder of writer Georgi Markov, the 1981 bombing of the stations by “Carlos the Jackal,” infiltration by KGB agent Oleg Tumanov and other events. Appendices include security reports, letters between Carlos the Jackal and German terrorist Johannes Weinrich and other documents, many of which have never been published.

Independent US Bloggers Beat Voice of America and Radio Liberty in Delivering Uncensored News to Russia

FreeMediaOnline.org, Free Media Online Blog, GovoritAmerika.us, September 6, 2009, San Francisco — Neither the Voice of America nor Radio Liberty, both US government-funded international broadcasters, provided Internet users and radio listeners with a Russian translation of an article about Vladimir Putin which sparked a major controversy over censorship both in Russia and in the US. Conde Nast, the publisher of “GQ” magazine, reportedly banned the article from being printed in Russia because it is highly critical of Prime Minister Putin and suggests that Russian security services engaged in criminal activities to help him become an authoritarian ruler. The article was published only in the US edition of “GQ.”

While the two radio stations funded by US taxpayers to broadcast news for audiences abroad largely ignored the story, independent bloggers in the US volunteered to translate the article into Russian in a grass-root effort to combat press censorship. A popular New York news site Gawker posted their translations under the Russian title: “Вы можете прочитать запрещенную статью GQ про Путина здесь” (”Hey, you can read the forbidden GQ article about Putin here”)

US public broadcaster National Public Radio (NPR) reported Friday that Condé Nast prohibited republishing of the article, “Vladimir Putin’s Dark Rise to Power” by veteran war correspondent Scott Anderson, in any of its magazines outside of the US, including Russia. According to NPR reporter David Folkenflik, Condé Nast also prevented the article from being posted on the “GQ” website in the U.S. The NPR report “Why ‘GQ’ Doesn’t Want Russians To Read Its Story,” quotes from a July 23 e-mail sent by one of the company’s top lawyers.

“Condé Nast management has decided that the September issue of U.S. GQ magazine containing Scott Anderson’s article ‘Vladimir Putin’s Dark Rise to Power’ should not be distributed in Russia,” the lawyer wrote.

According to NPR, Condé Nast “ordered that the article could not be posted to the magazine’s Web site. No copies of the American edition of the magazine could be sent to Russia or shown in any country to Russian government officials, journalists or advertisers. Additionally, the piece could not be published in other Condé Nast magazines abroad, nor publicized in any way,” NPR correspondent David Folkenflik reported.

Gawker has called the actions of Condé Nast executives “an act of publishing cowardice.” In addition to protecting their business interests in Russia, Condé Nast executives may have also been concerned about the safety of their Russian employees. Journalists who had written articles critical of the Kremlin have been murdered in recent years by unknown assailants. Most journalists in Russia practice self-censorship and because of the atmosphere of fear would not dare to write articles highly critical of Prime Minister Putin. Russian and Western-owned media outlets are also concerned that cyber attacks will disable their websites if their reporting displeases the Kremlin and its security services, which are known for being able to launch such attacks.

The censored “GQ” article deals with a series of bombings at apartment buildings that killed hundreds of people in Russia in 1999. The anti-terrorist campaign that followed the attacks helped Vladimir Putin to consolidate his power. In writing his article, Scott Anderson relied on information from Mikhail Trepashkin, a former Russian intelligence officer who investigated the bombings. Trepashkin suggests a possible link between the bombings and Russian officials who were interested in increasing Mr. Putin’s powers in running the country. Russian officials have always denied these charges as a complete fabrication and blame the bombings on Chechen terrorists.

After issuing its appeal for help, Gawker was posting parts of the Russian translation of the article as soon as they received them from volunteer translators. Gawker reported that the translation was completed by Sunday afternoon.

The speed with which independent bloggers in the US responded in making the text of the censored article available to Internet users in Russia was in stark contrast to how this story was handled by the two main US-government funded broadcasters responsible for delivering news in Russian. The Russian-language websites of Radio Free Europe Radio Liberty (RFE/RL) and the Voice of America (VOA) did not post any in-depth reports about the censorship controversy and neither provided any online excerpts from the article.

This has been the latest example of serious problems at the Broadcasting Board of Governors (BBG), which manages both VOA and RFE/RL. The BBG terminated Voice of America Russian radio broadcasts in July 2008, just 12 days before the Russian military launched an attack on Georgia over a territorial dispute. The BBG has also cut funding for the VOA Russian Service staff still assigned to maintain a news website. Largely as a result of these moves, VOA’s annual audience reach in Russia has registered a 98% decline and is now estimated to be only 0.2%.

A Russian Service journalist, who wants to remain anonymous because VOA broadcasters are not authorized to speak to outside media, told FreeMediaOnline.org, a San Francisco-based media freedom nonprofit, that many experienced journalists have left or have been forced out. The source said that there was nobody available Friday who would have been capable of producing an in-depth report on this story. According to the same source, none of the managers was able to write a report since they don’t speak Russian at all or not well enough to be able to post to the web. The management, according to this source, has hired some private contractors to maintain the Russian Service website and produce video clips, but they are incapable of professional reporting in Russian. The Office of Personnel Management (OPM) has rated the Broadcasting Board of Governors as one of the worst-managed Federal agencies. The broadcaster said that the few remaining Russian-speaking professional journalists at VOA are completely demoralized.

Radio Liberty, based in Prague, the Czech Republic, and in Moscow, has many more reporters and still receives much greater funding than the Russian Service of the Voice of America, which is based in Washington, D.C. FreeMediaOnline.org contacts familiar with RFE/RL believe that Radio Liberty reporters and managers are also practicing self-censorship because of justifiable fear that they or their family members might become targets of reprisals from the Kremlin’s secret police. Many RFE/RL reporters are Russian citizens living in Russia and those working at RFE/RL headquarters in Prague have family members in Russia and travel there frequently. The RFE/RL English-language website did carry an extensive report on the “GQ” story and issues of censorship, but the English site is not widely read in Russia and its main purpose is to help generate more Congressional support and funding for RFE/RL. What matters in Russia, FreeMediaOnline.org analysts said, is what appears on the Russian-language Radio Liberty website.

Not unlike the management’s interference with journalistic freedom at Condé Nast, both RFE/RL and VOA have been pressured by BBG strategic planners and private consultants, some of whom had business operations in Russia and links to BBG members (some of the BBG members involved in these decisions also had business interests in Russia) to make their reporting less critical of the Kremlin (the phrased used by the consultants was “anti-Russian”) in an effort to gain a wider audience among those Russians who are anti-Western and pro-Putin. A former director of Radio Liberty’s Russian Service Mario Corti, Italian journalist, management consultant for a major electronic media outlet in Russia and author of books about Russian culture, was forced out for resisting these pressures. Radio Liberty’s audience in Russia has declined significantly since his departure and the change of programming philosophy.

The non-Russian management’s editorial pressure on the Voice of America Russian Service journalistic staff to offer more popular culture programming was also evident in the web content produced over the Labor Day weekend. While the “GQ” censorship story was barely mentioned, VOA website had more than one story about Michael Jackson, a story about US Open tennis matches, and even a story about retirement reforms in the US.

Only a few years ago, it would have been highly unusual for Voice of America and Radio Liberty not to broadcast in-depth reports about such a significant case of press censorship and not to offer extensive excerpts from the banned article. Media freedom activists familiar with the BBG’s strategy and management in recent years are not surprised, however, that independent bloggers and other volunteers are now having to do the work previously done by US government-funded broadcasters who still receive millions of US taxpayers money every year.

Largely in response to the BBG-ordered program cuts and restrictions in news coverage for Russian-speaking audiences, FreeMediaOnline.org volunteers have launched a Russian-language multi-source news analysis website GovoritAmerika.us. The website, which receives no public funding, has provided links to the Russian translation of the “GQ” article banned in Russia.

Self-Censorship About Putin at Condé Nast GQ Magazine, Limited Coverage by U.S.-Taxpayer Funded Broadcasters

The popular New York blog site Gawker is reporting that “in an act of publishing cowardice, Condé Nast has gone to extraordinary lengths to prevent Russians from reading a “GQ” article criticizing Vladimir Putin.” Condé Nast publishes such widely read magazines as “Vanity Fair,” “The New Yorker,” and “Vogue.” In Russia, it publishes “GQ,” “Glamour,” “Tatler,” and “Vogue.” The Manhattan media news website is making the Russian translation of the article, which is being done by volunteers, available online. Gawker: “Hey, you can read the forbidden GQ article about Putin here” Вы можете прочитать запрещенную статью GQ про Путина здесь>>

“Vladimir Putin’s Dark Rise To Power” by veteran investigative reporter Scott Anderson appears in the current U.S. issue of “GQ.” U.S. public broadcaster National Public Radio (NPR) reported that Condé Nast prohibited republishing of the article in any of its magazines in Russia and in other countries. According to NPR, Condé Nast also prevented the article from being posted on the “GQ” website in the U.S. The article deals with a series of bombings at apartment buildings that killed hundreds of people in Russia in 1999.

Scott Anderson relied on information from Mikhail Trepashkin, a former Russian intelligence officer who investigated the bombings. Trepashkin suggests a possible link between the bombings and Russian officials who were interested in increasing Mr. Putin’s powers in running the country. Russian officials have always denied these charges as a complete fabrication.

According to media freedom advocates, Condé Nast executives may have been afraid what would hapen to their business interests and their employees in Russia if they had allowed the article to be published in Russian.

Ted Lipien, president of FreeMediaOnline.org, a San Francisco-based media freedom nonprofit, said that unsolved killings of many Russian journalists and a climate of fear among media professionals have resulted in self-censorship in Russia on a mass scale. “It is unfortunate but not surprising,” Lipien said, “that faced with intimidation by the secret police and killings of journalists by unknown assailants, even Western-owned and funded publications and institutions are practicing self-censorship in Mr. Putin’s Russia.” Ted Lipien was formerly acting associate director at the Voice of America (VOA). FreeMediaOnline.org publishes Russian-language news analysis website, ГоворитАмерика.us GovoritAmerika.us.

In past years, U.S.-government-funded radio stations Voice of America (VOA) and Radio Free Europe/Radio Liberty (RFE/RL) would have provided quick translations of newsworthy articles which were censored in Russia. Their funding, however, has been greatly reduced in recent years by the Broadcasting Board of Governors (BBG), a Federal agency managed by a group of bipartisan political appointees, who used the savings to pay for controversial radio and television projects in the Middle East ordered by the Bush Administration.

Independent studies and surveys found these projects, such as Alhurra Television, to be both ineffective in attracting a wider audience and journalistically substandard. One such study conducted by The University of Southern California’s Center on Public Diplomacy at the Annenberg School determined that Alhurra TV has been a failure. The BBG tried to keep the Center on Public Diplomacy report secret but was eventually forced by Congressional and media criticism to make it available on its website.(http://www.bbg.gov/reports/others/uscreport.pdf)

In one of its most controversial moves, the BBG had terminated VOA radio programs to Russia in July 2008, just 12 days before the Russian military attack on Georgia over a territorial dispute. Some of the BBG members and their consultants have been involved in private business deals in Russia.

The Voice of America Russian and VOA English websites did not report on the “GQ” censorship story as of Saturday evening, Sept. 05, Washington D.C. time. After a series of BBG-ordered budget and personnel cuts, the VOA Russian Service operates with only a skeleton staff, especially on weekends.

Another U.S. taxpayer-funded and BBG-managed international broadcasting station, Radio Free Europe/Radio Liberty (RFE/RL), had a comprehensive homepage article on this story on its English-language website, Controversial Decision By U.S. Publisher Sparks Debate On Free Speech, Censorship. But RFE/RL’s Радио Свобода (Radio Liberty) Russian-language website – svobodanews.ru – which attracts most of the Internet traffic for RFE/RL in Russia, did not report on the “GQ” controversy as of Saturday. Radio Liberty receives more funding from the BBG than the VOA Russian Service and keeps news bureaus in Russia with a large staff of local reporters. FreeMediaOnline.org reported that BBG-hired private consultants were putting pressure on Radio Liberty editors to make their radio and web content less politically controversial and more appealing to pro-Putin and anti-Western Russians. VOA website had stories on the 2009 US Open tennis matches and Labor Day celebrations but nothing on censorship at the Russian edition of “GQ.”

According to FreeMediaOnline.org media analysts, the BBG’s concern for the safety of their employees in Russia may have also contributed to self-censorship at Radio Liberty. Ted Lipien of FreeMediaOnline.org said that he’s encouraged by private Internet journalists trying to publicize this story but sees limited coverage by U.S.-taxpayer funded international broadcasters managed by the Broadcasting Board of Governors as an inadequate response to the serious threats to media freedom in Russia.

Read this report on TedLipien.com>>

Выбор ГоворитАмерика.us GovoritAmerika.us. Вы можете скопировать и использовать эту статью. You can copy and use this report. Подписка на рассылку ГоворитАмерика.us.

US Public Diplomacy Failure to Reach Out to the Russians After Terrorist Attack in Ingushetia

FreeMediaOnline.org, Free Media Online Blog, GovoritAmerika.us, Commentary by Ted Lipien, August 18, 2009, San Francisco — Ever since the United States Information Agency (USIA) was dismantled in a foolish post-Cold War cost-cutting move, the U.S. State Department and American diplomats abroad have not been able to present a coherent message to foreign audiences quickly and effectively. The latest example is the lame U.S. public response to the terrorist attack in Ingushetia — no phone call from President Obama to President Medvedev, just a short written statement which was not easily available. There was no statement from Secretary Clinton.

Even though the lack of a proper U.S. response was not deliberate and can be blamed on the distraction with the health care reform and just plain bureaucratic incompetence, the Russian leaders and the Russian public have a reason to wonder how badly the Obama Administration wants Russia’s support in combating terrorism and restraining Iran’s nuclear ambitions. Americans, on the other hand, should be concerned how professional and how effective is America’s public diplomacy, which aims to inform and influence public opinion abroad to make it more sympathetic to U.S. interests. The ultimate aim is to make America safer by strengthening and promoting security and democracy worldwide. Yet, few within the government bureaucracy in Washington seem to grasp that ineffective public diplomacy threatens America’s safety.

Prior to 1999, a cadre of foreign service officers assigned to USIA in Washington and abroad had been responsible for crafting and coordinating U.S. responses to major international and domestic news events. Overall, they did a good job in helping to win the Cold War.

During that period USIA operated separately of the State Department but was integrated into the foreign policy establishment in Washington and at U.S. embassies abroad. USIA officers knew their foreign audiences, specialized in working with local media, and made sure that whatever message the U.S. was trying to send was presented quickly and credibly using the most modern and efficient channels of communication available at the time.

Many of these skills have now been lost. The case in point is the U.S. reaction to the latest terrorist attack in Russia that killed and wounded many innocent civilians. While the White House did issue a short statement of condolences from President Obama, the statement was not posted immediately on the White House or the State Department websites, where it would have been accessible to Russian media and individual web users. There was no official photograph or video to accompany the statement. It was not translated into Russian except in a brief news item posted with some delay on the Voice of America (VOA) Russian Service website. But after recent program cuts by the Broadcasting Board of Governors (BBG), which manages U.S. international broadcasting, VOA’s estimated annual reach in Russia through the Internet is only about 0.2%.

VOA website is better designed and more frequently updated than the State Department websites but is still far from perfect. Another U.S.-funded broadcaster, Radio Free Europe/Radio Liberty (RFE/RL) has a superior Russian news website — more in terms of design than content — but it does not specialize in American news and faces other problems, such as American management’s discrimination against foreign-born journalists and intimidation of its reporters in Russia by the Kremlin’s secret police.

There was no mention Monday of the terrorist attack or the U.S. reaction to it on the official State Department Blog, the U.S. Embassy Moscow website or the Open America website created by the Embassy in Moscow to communicate with the Russian public. There was also nothing posted about this tragic incident on the Russian-language America.gov website edited in Washington by the State Department’s public diplomacy team. This website is notoriously late in posting news-related U.S. government statements and articles. Not that the web team at the White House has done a much better job as far as Russia is concerned. It took the White House 10 days to post a video from President Obama’s trip to Russia.

The video, produced in the style of early Cold War propaganda newsreels, was already overtaken by other events when it was posted ten days after President Obama’s visit, and there was no Russian translation to accompany the images. It was not posted on the U.S. Embassy Moscow website.

Evgeny Morozov, originally from Belarus, who is a fellow at the Open Society Institute in New York, has some very interesting insights about new media and public diplomacy. He wrote in Foreign Policy that “watching American diplomats embrace new media for the purposes of public diplomacy has been a very awkward experience (not as painful as watching my 82-year-old grandpa learn how to use Skype, but at times it has come pretty close). By shifting their outreach campaigns to Facebook, Twitter, and blogs, the government may be trying to do the impossible, i.e. to plant carefully worded and controlled messages on platforms that sprang up precisely to avoid the kind of influence that the State Department seeks to exert via them.”

His last point is certainly worth pondering. The U.S. Ambassador to Russia, John Beyrle, a career diplomat who speaks fluent Russian, has made good attempts to communicate directly with the Russian people through radio and television interviews, but the Kremlin controls access to those television and radio networks which enjoy the highest ratings because of their nation-wide coverage. Ambassador Beyrle also has his own blog, in which he makes use of video and his Russian-language skills. Compared to the official State Department Blog, which has little useful information and even less analysis, in addition to relying heavily on AP images — which are not in public domain — his blog is far more informative and focused.

Whether or not Evgeny Morozov is right that the benefits of the Internet for official public diplomacy are to some degree utopian, U.S. taxpayers deserve that their money used for their government’s efforts of communicating with foreign audiences be wisely spent. Even if U.S. diplomats are ill-equipped to take advantage of the new social media, they can still use the Internet to present and explain foreign policy questions.

But U.S. Embassy and State Department websites and blogs are not only poorly designed, they are also infrequently updated and rarely offer public domain photographs and other useful materials. Foreign journalists cannot rely on them for timely and objective information, in-depth analysis, and free resources, such as ready-for-posting photo images and broadcast quality video and audio.

They can also no longer rely for the same on the Voice of America. The Broadcasting Board of Governors, which was created when USIA was dismantled, eliminated VOA Russian-language radio broadcasts just 12 days before the Russian military attack on Georgia last summer. The BBG denied VOA resources to serve as a multimedia source of comprehensive information about U.S-Russian relations and American society and did not protect the VOA website from cyber attacks. During President Obama’s official visit to Moscow, the VOA website was out of commission for at least two full days.

Instead of demanding that the Russian security services stop threatening radio and TV stations using VOA news programs and that the Russian authorities should treat VOA the same way the Russian state broadcasters Radio Russia and Russia Today TV are treated in the U.S., where they are free to place their programs on cable and individual stations, the BBG responded to the secret police intimidation by eliminating on-air VOA radio and TV broadcasts. An NGO website, GovoritAmerika.us, launched in 2008, edited by volunteers and not connected with the U.S. government, offers now the only one-source access with direct links to both U.S. government and non-government U.S.-Russia-related news materials, but the website receives no public funding, which prevents it from expanding its coverage.

Even with currently available resources, the Obama Administration could have done a much better job in communicating its sympathy and support for the Russian people in the aftermath of the latest deadly terrorist attack if it had mobilized its public diplomacy team. If the Obama White House and the State Department had decided on their public diplomacy message and given a proper briefing for Vice President Biden, it might have helped him avoid making comments in the Wall Street Journal interview suggesting that Russia is a second-rate country — comments that the Russians found highly insulting, and rightly so — while at the same time the Russian leadership has taken a number of highly provocative steps, vis-a-vis the U.S. and Russia’s nearest neighbors, which suggest that their interest in President Obama’s call for a “reset” in U.S.-Russian relations is not nearly as strong as his. (Vice President Biden’s staff has been much better in updating White House website stories and posting photographs on his trips abroad than President Obama’s public affairs team, which shows the importance of foreign policy and public diplomacy experience some of them acquired while working in the U.S. Senate.)

Not all of Vice President Biden’s comments were ill-advised from the public diplomacy perspective. Robert Amsterdam, an international lawyer who represents Russian businessman Mikhail Khodorkovsky, an imprisoned political foe of Prime Minister Putin, wrote in a recent article in the Huffington Post that by “creating manageable confrontations, especially with Europe, the United States, and the former Soviet states, the Kremlin is attempting to govern outwardly, diminishing pressures for greater accountability in their domestic shortcomings, and helping to stir up nationalism and support for the regime.” Under these circumstances, communicating with the Kremlin and the Russian public requires a great deal of sophistication.

All of this calls for a quick overhaul of U.S. public diplomacy. The State Department has a new public diplomacy chief, Under Secretary Judith McHale — her predecessor, James K. Glassman, appointed by the Bush White House, terminated VOA Russian radio and TV in his previous position as the BBG chairman — but there still is no Obama Administration plan and no structure to that would help the U.S. to respond with a coherent and well-delivered message to such developments as the recent terrorist attack in Russia, the Kremlin’s threats against Georgia and Ukraine, or the Russian media’s reaction to Vice President Biden’s Wall Street Journal interview.

Concerned by these shortcomings, several members of Congress, including Senator Richard Lugar (R-Indiana), are trying to revive support and funding for professionally conducted U.S. public diplomacy. Senator Lugar introduced S. Res. 49 on February 13, 2009, expressing the sense of the Senate regarding the importance of public diplomacy. He also wrote an oped for ForeignPolicy.com on this topic. Another U.S. Senator, Sam Brownback (R-Kansas), has called for abolishing the Broadcasting Board of Governors. He introduced legislation that would establish the National Center for Strategic Communications, an agency similar to the now defunct U.S. Information Agency. Senator Patrick Leahy (D -Vermont) has tried to stop the BBG from eliminating U.S. broadcasts in foreign languages but his efforts have been ignored by most of the Board members and their executive staff. Only one BBG member, Blanquita Walsh Cullum — the only journalist serving on the Board — opposed cuts in U.S.-funded broadcasting to Russia and other media-at-risk countries.

Whether these and other calls for reforming U.S. public diplomacy and international broadcasting will be answered and result in meaningful legislative changes will depend on the cooperation from the Obama White House. New media, international broadcasting, and public diplomacy cannot solve all the problems the U.S. is facing abroad, but a little bit of expertise in these areas and good management can be very helpful. Otherwise, pro-democracy activists and authoritarian regimes will continue to wonder what the Obama Administration wants and what it can do. It would help if the Administration could agree on what that message should be and how it should be delivered.

The Russians may conveniently assume that Vice President Biden’s unfortunate comments about their country’s second-rate status were deliberate, and may think the same about the non-response in Washington to the terrorist attack in Ingushetia. But as someone who has observed the U.S. foreign policy establishment first-hand, I can say that most of it can be blamed on carelessness, incompetence, and the simple fact that most of the State Department and U.S. diplomats based abroad are on vacation in August. But in addition to that, the structural problems of U.S. public diplomacy are real and demand immediate attention from the Obama Administration and the U.S. Congress.

More Trouble at Radio Liberty

The latest news about continuing turmoil at the US taxpayer-funded Radio Free Europe/Radio Liberty (RFE/RL), which is managed by the Broadcasting Board of Governors (BBG) — an independent U.S. Federal agency — comes from Anatoly Karlin’s blog Sublime Oblivion.

Translation: “Radio Liberty – The Liberty of Mendacity”
Published on August 16, 2009 in Da Russophile

Anatoly Karlin: “One of my readers, Fedia Kriukov, kindly pointed me to a LiveJournal blog post by Ksenia Larina from August 13th, 2009. She’s been working with the liberal “Echo of Moscow” radio station since 1991 and her husband, Rinat Valiulin, had accepted a position with Radio Free Europe / Radio Liberty in February 2009. In uncompromising language, she reveals her husband’s unpleasant experiences with RFERL in Радио Свобода – свобода подлости (Radio Liberty – The Freedom of Mendacity).

Her impression is that a once-respectable institution has degenerated into a nest of self-serving nepotism, neo-Soviet bureaucracy and US managerial fecklessness. Coming hard on the heels of Mario Corti’s revelations about its plummeting popularity, corruption and retreat from journalistic independence, RFERL will have an increasingly difficult time justifying the tens of millions of dollars of American taxpayer money going into supporting it.”

This article TRANSLATION: Ksenia Larina on “Radio Liberty – The Liberty of Mendacity” is available in pdf format.

TRANSLATION: Ksenia Larina on “Radio Liberty – The Liberty of Mendacity” (LJ post)
(http://xlarina.livejournal.com/117110.html; accessed August 15, 2009)
Translated by Anatoly Karlin.

With Obama in Moscow, Voice of America Russian Reporters Saw Their Work Vanish

The Broadcasting Board of Governors (BBG) has put all the eggs of broadcasts to Russia from the U.S. in one basket.

FreeMediaOnline.org, Free Media Online Blog, GovoritAmerika.us, Commentary by Ted Lipien, July 10, 2009, San Francisco — Established in 1942 in response to wartime emergency, the Voice of America (VOA) has been the official U.S. broadcaster, funded by American taxpayers and guaranteed journalistic independence by the U.S. Congress. VOA journalists produce radio and TV programs and maintain Internet websites in multiple languages. VOA helped the United States win the Cold War and continues to provide uncensored news to countries with limited or no free media.

But when President Obama went to Moscow this week and met with President Medvedev, Prime Minister Putin, as well as with opposition and civil society leaders, a VOA Russian Service correspondent who was reporting on these meetings vainly tried to see his own work on the VOA website. The VOA site suffered a catastrophic failure and was out of commission for at least two full days due to a suspected North Korean cyber attack. The Russians could not learn from the Voice of America about President Obama’s speeches in which he talked about human rights and media freedom issues in Russia. These speeches were not carried live by the Kremlin-controled national TV and radio networks and did not receive wide coverage from independent media outlets, few of which still remain.

Agency set up to guarantee America’s ability to communicate with the world could not protect its own website

Other U.S. government websites were also targeted by the latest cyber attack, but only the Voice of America website was made inaccessible for a number of days. This failure is extremely disturbing, since the Voice of America, created during World War II with a mission to provide accurate and objective news to the rest of the world, is still considered by the U.S. Congress and the White House as an important national security asset, especially in times of national and international emergencies.

Until the summer of 2008, the Voice of America Russian Service still had on-air radio and TV programs. Some of the radio programs were transmitted on short-wave, which hostile governments cannot easily block, while other radio and TV programs were rebroadcast by local stations and networks in Russia, even as the Russian security services were trying to force them to stop from carrying such foreign broadcasts.

BBG lacks strategic vision and fails to plan for emergencies

This is when the Broadcasting Board of Governors (BBG) — the bipartisan body which manages U.S. international broadcasting entities, including the Voice of America, Radio Free Europe/Radio Liberty, Radio and TV Marti, Alhurra Television and others — decided that from now on the Voice of America will only use the Internet for delivering its programs to Russia. In July 2008, the BBG took all VOA Russian-language radio programs off the air. 12 days later, the Russian army attacked the Republic of Georgia over a territorial dispute, creating a major crisis in Moscow’s relations with Washington and other Western nations. Despite of the political and news emergency resulting from the Russian military attack, the BBG refused to resume VOA radio broadcasts to the war zone.

Before the Russian-Georgian war, members of Congress and representatives of human rights and media freedom organizations had warned the Bush Administration that the BBG’s Internet-only strategy for the Voice of America in Russia represented a serious national security risk and a further threat to what little remained of the Russian independent media. The BBG ignored these warnings.

The BBG not only did not anticipate the possibility of a Russian attack on Georgia, BBG members also did not consider the possibility that Barack Obama would be elected president, or that in the resulting improvement in U.S.-Russian relations, VOA might again be able to expand placement of its programs on national and local media in Russia. Such program placement represents the best option for gaining a large audience, assuming that it does not compromise journalistic freedom and objectivity of the programs being produced for local rebroadcasts — something that the BBG’s “marrying the mission to the market” strategy was not able to guarantee. In fact, it encouraged biased, unbalanced and soft journalism, as in Alhurra TV network’s coverage of the Holocaust deniers conference in Tehran, hosted by Iranian President Mahmoud Ahmadinejad, and in some of Radio Free Europe/Radio Liberty’s (RFE/RL) programs. Both Alhurra and RFE/RL are managed by the BBG.

While the Russian government continued to expand placement in the United States for its international TV program, “Russia Today,” the BBG granted victory to the Russian security services in their intimidation campaign designed to drive the Voice of America off the airways in Russia shortly before President Obama was elected and promised to work to improve U.S.-Russian relations. If they are serious about U.S. international broadcasting, the Obama Administration officials should now point out to their counterparts in Moscow that, unlike harsh treatment of foreign and local media in Russia by the Russian secret police, the FBI and the CIA have not been trying to force “Russia Today” off American stations and cable channels.

Had it been allowed to maintain its multimedia program delivery strategy, the Voice of America could now be in a good position to quickly regain its TV and radio audience in Russia. But BBG officials killed both radio and TV, ignoring their own audience research, which showed that VOA was only reaching about 0.2% of the Russian audience through the Internet. Most importantly, however, they ignored clear evidence that, unlike radio and satellite TV, the Internet can be easily sabottaged and blocked not only by the Russian FSB, the KGB’s successor, but even by security services of other countries, and possibly also by ordinary hackers. The BBG has put all the eggs of broadcasts to Russia from the U.S. in one basket.

BBG officials failed to anticipate what might happen to the Internet-only strategy if U.S.-Russian relations should take a sudden turn for the worse. If the North Koreans could launch a successful attack on the VOA website — assuming that North Korea was indeed behind the latest attack — so can the Russian security services if ordered by the Kremlin. They demonstrated this ability during the Russian-Georgian war by blocking the Georgian government websites.

Another BBG-managed broadcaster, Radio Free Europe/Radio Liberty, still has radio programs to Russia. But RFE/RL staff is based in Prague, the Czech Republic, and in Moscow. Its broadcasts do not focus on the United States or provide an American perspective on world events. In any case, RFE/RL reporters working in Russia are vulnerable to intimidation by the Russian security services. These foreign-born, locally-based journalists are discriminated against and denied basic legal protections by the BBG. They would be especially threatened if a serious crisis developed in U.S.-Russian relations.

The U.S. Congress and American taxpayers should be concerned that a VOA Russian Service correspondent traveling with Barack Obama to Moscow could not see for a number of days any of his reports on the President’s comments about human rights and media restrictions in Russia. They should be concerned that a few North Korean agents were apparently able to shut down the Voice of America website serving the entire world, including Russia, China, and Iran. They should also be concerned that members of the Broadcasting Board of Governors and their executive staff terminated VOA programs to Russia a few days before the Republic of Georgia was invaded, and that they have failed to protect the VOA website from cyber attacks. (The BBG also ended VOA Hindi radio broadcasts to India shortly before the terrorist attacks in Mumbai and VOA radio broadcasts to Ukraine one day before Russia shut of the delivery of natural gas supplies to Ukraine and Western Europe in the middle of winter. They even tried to limit broadcasts to Tibet.)

Americans should not be surprised, however, by the BBG’s dismal record. The Broadcasting Board of Governors has been consistently rated by the U.S. Office of Personnel Management as the worst managed Federal agency.

There have been many calls for abolishing the current board in charge of U.S. international broadcasting. Some have suggested taking away the BBG’s powers to conduct day-to-day journalistic and programming operations. Others have called for selecting competent journalists, human rights, and media freedom professionals to fill the vacant BBG positions.

Journalists working at the Voice of America Russian Service hope that something will be done to make their programs once again heard and seen in Russia. As a result of the BBG’s termination of on-air radio and TV Russian broadcasts, their audience in Russia shrunk by an estimated 98%, an unprecedented audience loss in the history of international broadcasting. The same BBG officials who suggested that the Internet-only strategy for VOA in Russia would work also failed to protect the VOA website from a relatively minor cyber attack.

Frustrated current and former VOA journalists seeks private Russian-American broadcasting ventures to overcome restrictions imposed by the BBG

Some VOA Russian Service journalists, frustrated by the inability of the BBG and VOA management to grasp the opportunities presented by President Obama’s call for a “reset” in U.S.-Russian relations, have started to explore with Russian networks the possibility of launching live TV discussion programs between Washington and Moscow, which would be conducted outside of VOA, privately funded, and would focus on serious political, social, economic, and cultural topics of the day. BBG and VOA officials eliminated such programs last summer and ordered production of short videos with a focus on popular American culture.

The morale of journalists working for VOA’s Russian Service is at all time low. One of its most experienced journalists and managers has left. VOA executives refused to fill the position of the service director, appointing instead a number of non-Russian managers, some of whom do not even speak Russian. They also refused to send a Russian Service reporter when Secretary of State Hillary Clinton had her first meeting with Russian Foreign Minister Sergei Lavrov in Geneva, during which she called for a new start in U.S.-Russian relations.

In response to the dismal state of VOA’s Russian Service, some former VOA journalists have launched an independent private website, GovoritAmerika.us, which serves as an aggregator of U.S.-Russia-related news and analyses from multiple American government and non-government sources. GovoritAmerika.us website was available online and included extensive summaries of Voice of America reports when the VOA website suffered a two-day meltdown.

With the latest blow of seeing even their current limited work vanish during the critical news window of President Obama’s visit to Russia, VOA journalists are understandably frustrated. Let’s hope that the Obama White House will take notice of this latest example of the BBG’s numerous failures. The latest one is the BBG’s failure to protect America’s lead website for communicating with the rest of the world.

About Ted Lipien

Ted Lipien is a former Voice of America acting associate director. He was also a regional BBG media marketing manager responsible for placement of U.S. government-funded radio and TV programs on stations in Russia, Bosnia, Afghanistan, Iraq and other countries in Eurasia. In the 1980’s he was in charge of VOA radio broadcasts to Poland during the communist regime’s crackdown on the Solidarity labor union and oversaw the development of VOA television news programs to Ukraine and Russia. He is also author of “Wojtyla’s Women: How They Shaped the Life of Pope John Paul II and Changed the Catholic Church” (O-Books – June 2008). The book, which describes Pope John Paul II’s views on feminism, also includes evidence of the importance of Western radio broadcasts during his life in communist-ruled Poland and in the first ten years of his papacy. The book also has extensive references to the efforts of the KGB and other communist intelligence services to place spies in the Vatican and to influence reporting by journalists covering the Polish pope.

About FreeMediaOnline.org

FreeMediaOnline.org is a San Francisco-based nonprofit which supports media freedom worldwide.

About GovoritAmerika.us

In December 2008, FreeMediaOnline.org launched a Russian-language web site — GovoritAmerika.us ГоворитАмерика.us — which includes summaries of some of the more serious news and commentaries from multiple U.S. government and nongovernment sources. According to Ted Lipien, the web site is designed to compensate for the loss of information from the United States for Russian-speaking audiences due to program and budget cuts implemented by the Broadcasting Board of Governors. The web site, which includes links to VOA Russian Service news reports, is also designed to counter the BBG marketing strategy that has forced broadcasting entities to focus on entertainment programming and to avoid hard-hitting political reporting that might prevent local rebroadcasting or offend local officials. GovoritAmerika.us web site was developed without any public funding and is managed by volunteers. It is also hosted on LiveJournal.com.

BBG officials initially had told the VOA Russian Service that their requests to resume radio broadcasts were a “non-starter” even after Russia invaded Georgia. Only after weeks of protests, including reporting by FreeMediaOnline.org, the BBG finally allowed VOA to produce a short audio program for the Internet, updated only Monday through Friday. This program is rather difficult to find on the VOA website. We made it available for easier access and listening on the GovoritAmerika.us website managed by FreeMediaOnline.org.

Cautious to a Fault: Solidarity with Reformers in Poland and Iran – Reagan’s Response in 1981 Markedly Different from Obama’s in 2009

FreeMediaOnline.org,  Free Media Online Blog,  GovoritAmerika.us, Commentary by Ted Lipien, June 26, 2009, San Francisco – Ronald Reagan’s strong response to the imposition of martial law  against the independent Solidarity trade union in Poland in 1981 was distinctly different from President Barack Obama’s nuanced comments about the crackdown on demonstrators in Iran in the aftermath of the disputed Iranian presidential elections. While President Obama may have wanted to show his appreciation of the subtleties of Iranian politics, his public statements projected around the world a sense of confusion and weakness instead of showing firm American support for human rights and democracy.   

Intellectually, President Obama is right that the current situation in Iran is not the same as the communist crackdown on Solidarity in Poland in the 1980’s and may require a different policy response from the way President Reagan dealt with communist regimes. But the right course of improving communications with the Muslim world, set by President Obama’s speech in Cairo, was undermined by his initial refusal to speak out strongly against violations of human rights in Iran. He may have lost some of the earlier respect among supporters of democracy in the Middle East and weakened his position vis-a-vis America’s most determined enemies.

President Obama is right that President George W. Bush had made monumental mistakes by his unsophisticated and interventionist approach to the Muslim world while appeasing other authoritarian rulers, including Russia’s Vladimir Putin. Public diplomacy mistakes by the Bush Administration are too numerous to list, but U.S. international broadcasting initiatives during the last eight years serve as a good example. The Bush-appointed Broadcasting Board of Governors (BBG) eliminated all Voice of America (VOA) highly-respected Arabic news programs and created Radio Sawa and Alhurra TV, which are viewed in the Middle East and by independent experts in the U.S. as propaganda stations that lack journalistic standards, credibility and audience. Alhurra had broadcast unchallenged statements by Holocaust deniers at a conference in Tehran organized by no other than President Ahmadinejad. The BBG  had also eliminated Voice of America Russian radio programs just 12 days before the Russian army invaded the disputed parts of the Republic of Georgia. Democrats serving as members of the bipartisan BBG, including former BBG member Edward E. Kaufman, who has replaced Vice President Joe Biden as a U.S. Senator from Delaware, had been instrumental in helping the Bush Administration to make and implement many of the misguided decisions that have replaced objective journalism by the Voice of America with crude propaganda that damages America’s reputation and interests abroad.

President Obama is right in offering a new style of public diplomacy in the Middle East and throughout the world. He did not go to Alhurra to give his first interview targeted for the Middle East but chose an Arab TV network instead. Unfortunately, he still does not have around him enough good advisors who could help shape all of his public statements on human rights and freedom of expression issues, especially in times of crisis, so that he and his Administration do not appear at times as being intimidated by dictators of Mr. Ahmadinejad’s kind or appear naive and impulsive like President Bush.

As someone who was in charge of Voice of America (VOA) radio broadcasts to Poland during the Solidarity period, I agree that the two situations — the imposition of the martial law in Poland in December 1981 and the crackdown on demonstrations in Iran in June 2009 – are not identical. They both required, however, from the President of the United States a quick and decisive public response that would not be misinterpreted by foreign leaders and public opinion. Unfortunately, President Obama did not pass this latest test with flying colors.

Undoubtedly, he is a highly intelligent leader and hopefully capable of making right assessments and decisions. His reading of the situation in Iran may be in some ways correct, but his initial public response to this latest crisis was insufficient and quite wrong. He may have been told that workers and intellectuals in Iran are not as united against the religious regime as the Poles were against the communists in the 1980s. America was never seen by the vast majority of the Polish people as a threatening imperial power; Russia was. On the contrary,  most Poles saw America as an only major ally that could help them free themselves from communism and Soviet domination. And unlike the religious authorities in Iran, the Catholic Church and Pope John Paul II were on the side of striking workers, protesting intellectuals and students.

But while the situation in Iran in 2009 is in some ways different from Solidarity’s struggles in Poland in the 1980s, the need for moral support for pro-democracy Iranian reformers is now just as urgent as support for Lech Walesa was for the Reagan White House.  To achieve their goals,  the reform-minded, largely urban Iranians who are behind the street protests could learn from Solidarity’s success in Poland by sticking to their non-violent posture. They could also follow the example of Solidarity’s intellectual advisers, who had shaped the alliance with the Polish industrial workers, by making a similar effort in reaching out to the poor, highly religious, and anti-Western rural voters who tend to support President Ahmadinejad and the clerical regime.

Even in Poland, where conditions were more favorable to creating a democratic society, the solidarity-building process between intellectuals and workers was long and arduous. It took several decades before the Polish society finally united to a sufficient degree against the communist rule. Strong but not overly aggressive statements from President Reagan, and radio broadcasts by the Voice of America and Radio Free Europe, had helped the Poles in their struggle for freedom.

President Obama’s speech in Cairo, offering a new approach in dealing with the Muslim world, was a great public diplomacy success and was  seen in the region as a new beginning. Unfortunately, public diplomacy experts at the White House and the State Department were not able to show a similar sophistication when a sudden crisis developed in Iran. President Obama’s overwhelming public concern how his comments in support for the protesting Iranians might be perceived by anti-Western, anti-democratic, and pro-clerical forces was clearly not the right response and opened him to criticism from his Republican opponents.

The White House could have taken a lesson or two from President Reagan on how to articulate a strong public diplomacy message that strikes the right balance between legitimate policy concerns and the impact of presidential statements on public opinion.  It’s good for the president of the United States to be aware of all the subtleties of foreign policy, but in some situations speaking publicly about them sends a wrong message to both supporters and enemies of democracy. Reagan knew how to use public comments to project a strong and confident image abroad while still being able to practice diplomacy when it served America’s interests and the cause of freedom.

In responding to the crackdown on Solidarity In 1981, President Reagan expressed America’s unqualified support for freedom without any concern that he would be criticized in Moscow and Warsaw for interfering in Poland’s domestic politics or trying to undermine the Polish communist regime’s close links with the Soviet Union. He was still able to engage later in successful negotiations with Soviet and Polish communist leaders when they were already critically weakened by America’s resolve to support freedom. Reagan was decisive but not intellectually inflexible like President George W. Bush. His was the right approach, and history has proved him right.

President Reagan’s Address to the Nation About Christmas and the Situation in Poland, December 23, 1981

I urge the Polish Government and its allies to consider the consequences of their actions. How can they possibly justify using naked force to crush a people who ask for nothing more than the right to lead their own lives in freedom and dignity? Brute force may intimidate, but it cannot form the basis of an enduring society, and the ailing Polish economy cannot be rebuilt with terror tactics.

Poland needs cooperation between its government and its people, not military oppression. If the Polish Government will honor the commitments it has made to human rights in documents like the Gdansk agreement, we in America will gladly do our share to help the shattered Polish economy, just as we helped the countries of Europe after both World Wars.

President Obama’s reaction to street demonstrations in Iran was markedly different in an interview with Harry Smith of CBS News, June 19, 2009.

CBS News Harry Smith: Let’s move on to the news of the day.  The Ayatollah Khamenei gave his speech today, gave his sermon.  He said that the election in Iran was, in fact, legitimate.  He said, “The street demonstrations are unacceptable.”  Do you have a message for those people in the street?

President Obama:  I absolutely do.  First of all, let’s understand that this notion that somehow these hundreds of thousands of people who are pouring into the streets in Iran are somehow responding to the West or the United States, that’s an old distraction that I think has been trotted out periodically.  And that’s just not going to fly.

CBS News Harry Smith: People in this country say you haven’t said enough, that you haven’t been forceful enough in your support for those people in the street, and which you say? 

President Obama: To which I say the last thing that I want to do is to have the United States be a foil for those forces inside Iran who would love nothing better than to make this an argument about the United States. That’s what they do. That’s what we’ve already seen. We shouldn’t be playing into that. There should be no distractions from the fact that the Iranian people are seeking to let their voices be heard.

Now, what we can do is bear witness and say to the world that the, you know, incredible demonstrations that we’ve seen is a testimony to, I think what Dr. King called the the arc of the moral universe. It’s long but it bends towards justice.

President Obama is right that the United States should not be seen as directly interfering in domestic Iranian politics, as this may hurt pro-democratic forces. But there is a big difference between actual interference and strong public statements in support of human rights abroad, especially in a crisis situation. Regardless of what President Obama says or does not say, Ahmadinejad’s supporters will still claim — as they have – that the United States is creating unrest in Iran. But if President Obama had taken a more Reagan-like approach in his public statements, while still maintaining diplomatic flexibility – supporters of human rights around the world would not be discouraged and enemies of freedom would not see him and the United States as confused by the events in Iran and weak against dictators. If the president’s public diplomacy advisers knew what they were doing, this would not have become an issue for the new administration. It is possible to have a sophisticated public diplomacy strategy in the Middle East without appearing too cautious in support of democracy and freedom of expression.

About Ted Lipien

Ted Lipien is a former Voice of America acting associate director. He was also a regional BBG media marketing manager responsible for placement of U.S. government-funded radio and TV programs on stations in Russia, Bosnia, Afghanistan, Iraq and other countries in Eurasia. In the 1980’s he was in charge of VOA radio broadcasts to Poland during the communist regime’s crackdown on the Solidarity labor union and oversaw the development of VOA television news programs to Ukraine and Russia. He is also author of “Wojtyla’s Women: How They Shaped the Life of Pope John Paul II and Changed the Catholic Church” (O-Books – June 2008). In his book he describes the efforts of the KGB and other communist intelligence services to place spies in the Vatican and to influence reporting by Western journalists.

Wojtyla's Women by Ted Lipien

About FreeMediaOnline.org

FreeMediaOnline.org is a San Francisco-based nonprofit which supports media freedom worldwide. 

About GovoritAmerika.us

In December 2008, FreeMediaOnline.org launched a Russian-language web site — GovoritAmerika.us ГоворитАмерика.us  – which includes summaries of some of the more serious news and commentaries from multiple U.S. government and nongovernment sources. According to Ted Lipien, the web site is designed to compensate for the loss of information from the United States for Russian-speaking audiences due to program and budget cuts implemented by the Broadcasting Board of Governors. The web site, which includes links to VOA Russian Service news reports, is also designed to counter the BBG marketing strategy that has forced broadcasting entities to focus on entertainment programming and to avoid hard-hitting political reporting that might prevent local rebroadcasting or offend local officials. GovoritAmerika.us web site was developed without any public funding and is managed by volunteers. It is also hosted on LiveJournal.com.

BBG officials initially had told the VOA Russian Service that their requests to resume radio broadcasts were a “non-starter” even after Russia invaded Georgia. Only after weeks of protests, including reporting by FreeMediaOnline.org, the BBG finally allowed VOA to produce a short audio program for the Internet, updated only Monday through Friday. This program is rather difficult to find on the VOA website. We made it available for easier access and listening on the GovoritAmerika.us website managed by FreeMediaOnline.org.

In Search of A Smarter, More Cultured Approach to U.S. Public Diplomacy and Broadcasting in the Middle East

FreeMediaOnline.org,  Free Media Online Blog,  GovoritAmerika.us, Commentary by Ted Lipien, June 04, 2009, San Francisco – President Obama’s recent announcement of a new Global Engagement Directorate that will combine ”diplomacy, communications, international development and assistance” was short on specifics how this new structure might change the focus of U.S. public diplomacy and broadcasting initiatives. That’s hardly surprising, considering that the White House has to deal with many other seemingly more pressing problems. But when the Administration finally starts making hard decisions on global engagement, a greater appreciation of history and foreign cultures could help return some sanity and accountability to these programs. The President and the Senate also have to make better choices in selecting key officials responsible for international communications and avoid the temptation to use propaganda rather than dialogue and journalism in communicating with the Muslim world.  Such officials should be appointed and confirmed based on their qualifications as foreign policy analysts and international media experts rather than selected because of political loyalty or the size of their political contributions. Finally, there is no reason why American taxpayers should continue to fund many of the programs created during the Bush Administration that at best don’t work and often damage America’s image abroad. 

Propaganda Is Out, Journalism and Culture Is In – We Hope

If the White House is serious about avoiding past mistakes,  what’s clearly needed in communicating with the rest of the world is a more sophisticated approach that draws on what is best in American diplomacy, culture and objective journalism. Much will depend on what kind of people are put in charge of representing America to the world. They should appreciate what’s best in American culture.  The Administration should look for people who would be in the same league as Edward R. Murrow, who was President Kennedy’s choice to head the now defunct United States Information Agency (USIA), or John Chancellor, President Johnson’s choice to head the Voice of America (VOA) in the days when the White House appreciated the experience of professional journalists. 

The last thing America needs is leaving public diplomacy in the hands of obscure political loyalists who make private business deals on taxpayer-paid trips abroad and help their  business associates get hired as government consultants at the Broadcasting Board of Governors, which manages, or more accurately mismanages, U.S. international broadcasts. It’s hard to imagine that the late Armand Hammer, a U.S. business tycoon who made profitable trade deals with Lenin and Stalin, would have been put in charge of U.S. broadcasting during the Cold War, or that the late Edward E. Murrow would be discussing  private business deals with President Putin’s associates on a trip to Moscow if he were now in charge of these broadcasts. But such  apparent conflicts of interest and other abuses were common at the Broadcasting Board of Governors during the Bush Administration. The BBG has been consistently rated in government surveys as one of the worst managed Federal agencies. Read The Washington Post column by Joe Davidson: Employee Poll Makes VOA’s Parent the Worst Place to Work.

Under President Bush, political appointees selected to run State Department’s public diplomacy programs and U.S. international broadcasting were political operatives, advertising executives and mirror entrepreneurs who proved their value to the White House and the Democratic leadership in Congress with political contributions and loyal support. (The BBG is by law bipartisan and must include members of both parties, thus both the Bush White House and the Democratic leadership in Congress share the blame for selecting these individuals.) They were rewarded with jobs for which they were completely unsuited and unprepared.

It is not surprising, therefore, that during the past ten years, Under Secretaries of State for Public Diplomacy and members of the BBG have brought once sophisticated cultural and broadcasting programs to a new low level of simplistic and counterproductive propaganda. They promoted advertising and marketing campaigns that admittedly may sometimes produce desired results in a U.S. domestic business setting but turned out to be ineffective and outright offensive when applied to public diplomacy and international broadcasting. And that’s exactly what these political appointees who lacked any substantive experience in foreign policy, human rights and journalism, have done in trying to communicate America’s message to foreign audiences, especially in the Middle East.

Bring “American” Brand Back

BBG consultants declared “America” as a brand name not to be used in the Middle East and came up with a GM-like collection of new names and new private broadcasting initiatives, each one costing U.S. taxpayers millions of dollars. Since their creators lacked an even basic understanding of Arab culture and refused to listen to advice from area experts, there was no chance that they could be successful. And by all accounts, they were not. They should have asked themselves why the British, who after all perfected serious radio journalism for audiences abroad, did not feel the need to dilute the BBC World Service brand with new stations under many different names. 

Returning to a more sophisticated approach, using high-level cultural diplomacy and serious news broadcasts, may not be easy, as much of the knowledge and experience of previous decades has been destroyed and will take time to  rebuild. The only thing left of sophisticated news analysis and cultural programs once available on the Voice of America are old audio and text files of interviews with important cultural figures in the Arab world. They have been archived by the U.S. Embassy in Egypt, where some U.S. diplomats and local Egyptian employees still understand their value. It’s this kind of understanding and cultural sensitivity that needs to be brought back. Link to Egyptian Treasures from VOA on the U.S. Embassy Cairo website.

The BBG eliminated all VOA Arabic language programs to create privately-run Radio Sawa and Alhurra Television. The programming philosophy of these stations, developed by former BBG member Norman Pattiz, a Democrat  – who despite being then Senator Joe Biden’s protege worked closely with neoconservatives in the Bush Administration – specifically rejected anything cultural in U.S. international broadcasting above the level of Brittney Spears. BBG members claimed that their market research supported programming derived from Hollywood and popular culture. Their professional background, however, made it impossible for them to conduct a sophisticated analysis that would take into consideration Middle Eastern history, cultural sensitivities, and political implications of their programming choices.

The Obama Administration would do well by quickly reversing many of the BBG’s decisions of the past decade. Correcting these mistakes would greatly improve America’s image abroad and save U.S. taxpayers’ money. “American” brand  should be brought back by making the Voice of America again a primary U.S. international broadcaster. VOA broadcasts and Internet site in Arabic should be restored as soon as possible.

Sources of Failure

How did U.S. international broadcasting go from a series of great successes during the Cold War to disastrous results in the Middle East in the last decade? While the simplistic worldview adopted by the Bush Administration bears some of the blame, the BBG and its members have made a bad situation far worse than it had to be.  These well meaning but completely miscast individuals, most of them with backgrounds in small domestic U.S. businesses, took a Cold War concept of surrogate broadcasting — which in any case was totally unsuitable for the Middle East – and compounded their error by removing from it one element that had made the original surrogate broadcaster – Radio Free Europe/Radio Liberty –  vastly successful in broadcasting to Eastern Europe and the Soviet Union. That element was a high level intellectual and cultural program content developed by local journalists, writers, artists, and intellectuals — not  U.S. advertising experts and political loyalists based in Washington, D.C.

Not satisfied with silencing Voice of America broadcasts in Arabic, the BBG members and their private consultants destroyed cultural uniqueness and effectiveness of RFE/RL Russian broadcasts and terminated VOA radio to Russia just a few days before the Russian army invaded Georgia. FreeMediaOnline.org reported that only one BBG member, Blanquita Walsh Cullum — the only working journalist on the Board – had the courage to to oppose these cuts and spoke out against other abuses, including an ultimately unsuccessful effort by a former BBG chairman James K. Glassman to hire Paula Zahn as the Board’s high profile spokesperson while VOA broadcasts to critical countries were being eliminated. Paula Zahn declined the job offer as a private contractor that would have cost U.S. taxpayers hundreds of thousands of dollars. James K. Glassman, who ended up as President Bush’s last Under Secretary of State for Public Diplomacy, refused to resume VOA Russian radio broadcasts during the Russian-Georgian conflict.

In the process of expanding their power, BBG members deprived  foreign journalists working for their surrogate broadcasters of any measure of independence and authority, which was one of the key elements of success of U.S. broadcasts during the Cold War. At the same time, they failed to provide clear editorial and policy guidelines — another key element that previous American management teams were usually able to put in place successfully by working in partnership with foreign journalists. Those who dared to oppose BBG’s misguided ideas were fired or found their programs eliminated. To cover up their mistakes, the BBG forced foreign employees to sign secrecy agreements and refused to make public independent studies showing the failure of their projects in the Middle East. Read  Report Calls Alhurra A Failure on ProPublica.org.

By all accounts, the broadcasting  Board has been an unmitigated disaster. Some of the abuses are only now beginning to come to light. BBG-approved personnel policies at Radio Free Europe/Radio Liberty, which discriminate against foreign-born journalists,  may soon come before the European Court of Human Rights. Close links between the BBG Democrats and neoconservatives in the Bush Administration have proven that the Board does not protect U.S. international broadcasters from political interference with program philosophy and program content.  

The Obama Administration has a choice of abolishing the Broadcasting Board of Governors and closing down Alhurra Television and other private broadcasting entities created during Bush years. Democrats and Republicans in Congress have a common interest in saving taxpayers money, which are now being wasted on ineffective and duplicate programs.

Alhurra Television and the BBG, however, has some powerful supporters, mostly among Democrats who helped to create Alhurra, including former BBG member Senator Edward E. Kaufman, D-DE, a protege of Vice President Biden.  Read ProPublica.org: Alhurra Bleeding Viewers, Poll Finds, But Spending is Up.

One of the key members of the Obama Administration who may have a say in what happens to the BBG and Alhurra is Secretary of State Hillary Clinton. She is an ex officio member of the BBG, although she does not attend its meetings. She is usually represented at these meetings by a senior State Department official. While President Obama wisely avoided giving interviews to Alhurra, Secretary Clinton was recently interviewed by the network. Secretary Clinton is a friend of BBG member D. Jeffrey Hirschberg. He was one of the Democrats who worked closely with the Bush White House to create Radio Sawa and Alhurra. Hirschberg, a director of the U.S.-Russia Business Council, was also said to be responsible for terminating VOA radio broadcasts to Russia shortly before the Russian invasion of Georgia.

Other than Senator Kaufman and perhaps also Secretary Clinton, Alhurra, which means “The Free One,” seems to have now far fewer supporters, especially among members of Congress. ProPublica.org reported that outraged members of Congress threatened to withhold funding after the network aired a report on a Holocaust deniers conference in Tehran. According to ProPulica.org, “the reporter who covered the conference told viewers that Jews had provided no scientific evidence of the Holocaust.”

As a former acting associate director of the Voice of America (VOA),  I am certain that VOA, the only American-brand broadcaster and a target of numerous BBG program cuts, is capable of providing news and representing America in a credible and responsible manner that will not embarrass the United States. It’s unlikely that VOA would give airtime to Holocaust deniers, as did Alhurra editors and anchors, who apparently felt they had no choice but to follow the BBG dictum of giving the audience what it wants based on market research. Although VOA has had various problems with its broadcasts over the years, it follows much more strict editorial and fiscal standards than the BBG’s favored private broadcasting entities and their contractors.

In some cases, private broadcasting entities and surrogate broadcasters can be effective if they have the right programming philosophy,  proper management and  sufficient autonomy combined with sufficient oversight.  Ultimately, much will depend on the quality and experience of the people the Obama Administration puts in charge of these programs. Their understanding how we can communicate with other nations by presenting what’s best in our culture and intellectual tradition will determine whether these programs will be successful in the future.

About Ted Lipien

Ted Lipien is a former Voice of America acting associate director. He was also a regional BBG media marketing manager responsible for placement of U.S. government-funded radio and TV programs on stations in Russia, Bosnia, Afghanistan, Iraq and other countries in Eurasia. In the 1980’s he was in charge of VOA radio broadcasts to Poland during the communist regime’s crackdown on the Solidarity labor union and oversaw the development of VOA television news programs to Ukraine and Russia. He is also author of “Wojtyla’s Women: How They Shaped the Life of Pope John Paul II and Changed the Catholic Church” (O-Books – June 2008). In his book he describes the efforts of the KGB and other communist intelligence services to place spies in the Vatican and to influence reporting by Western journalists.

About FreeMediaOnline.org

FreeMediaOnline.org is a San Francisco-based nonprofit which supports media freedom worldwide. 

About GovoritAmerika.us

In December 2008, FreeMediaOnline.org launched a Russian-language web site — GovoritAmerika.us ГоворитАмерика.us  – which includes summaries of some of the more serious news and commentaries from multiple U.S. government and nongovernment sources. According to Ted Lipien, the web site is designed to compensate for the loss of information from the United States for Russian-speaking audiences due to program and budget cuts implemented by the Broadcasting Board of Governors. The web site, which includes links to VOA Russian Service news reports, is also designed to counter the BBG marketing strategy that has forced broadcasting entities to focus on entertainment programming and to avoid hard-hitting political reporting that might prevent local rebroadcasting or offend local officials. GovoritAmerika.us web site was developed without any public funding and is managed by volunteers. It is also hosted on LiveJournal.com.

BBG officials initially had told the VOA Russian Service that their requests to resume radio broadcasts were a “non-starter” even after Russia invaded Georgia. Only after weeks of protests, including reporting by FreeMediaOnline.org, the BBG finally allowed VOA to produce a short audio program for the Internet, updated only Monday through Friday. This program is rather difficult to find on the VOA website. We made it available for easier access and listening on the GovoritAmerika.us website managed by FreeMediaOnline.org.

News Flashes from Radio Free Europe/Radio Liberty – Understanding Government

FreeMediaOnline.org,  Free Media Online Blog,  GovoritAmerika.us, June 3, 2009, San Francisco —  Understanding Government website — undestandinggov.org — has published an in-depth report on charges of discrimination against foreign-born journalists at Radio Free Europe/Radio Liberty (RFE/RL), which is managed by the Broadcasting Board of Governors (BBG), an independent Federal agency created by Congress to oversee U.S. international broadcasting operations. The report refers to the work of FreeMediaOnline.org in support of independent journalism in media-at-risk countries.

NEWS FLASHES FROM RADIO FREE EUROPE/RADIO LIBERTY