Excerpt from:
Downplaying democracy hasn’t generated foreign policy dividend

The Council noted that the Broadcasting Board of Governors “has taken special aim at the Voice of America” by abolishing the VOA Arabic Service and reducing its broadcasts in English to the Middle East and other regions.  The Council also criticized the BBG’s decision to terminate all VOA radio broadcasts in Russian shortly before Russia’s military attack on Georgia last summer. FreeMediaOnline.org reported that one of the BBG members who had voted for cutting VOA radio to Russia, Georgia, and Ukraine was Ted Kaufman, a former chief of staff to Senator Joe Biden.

The Public Diplomacy Council’s recommended steps for a new administration include:

• An immediate restoration of all radio services reduced at the Voice of America in FY 08.  On July 26, 2008, twelve days before Russia invaded Georgia, the BBG silenced VOA Russian radio, and then ignored subsequent appeals to restore it.  On September 30, the Board abolished VOA radio services in Serbian, Bosnian, and Macedonian and in the Hindi service to India, provisionally retaining Ukrainian and Georgian.  This action directly contravened Congressional passage last December of an FY 08 appropriation prohibiting all cuts.  The impact: loss of nine million listeners on the eve of a landmark U.S. presidential election.

 

•   A fundamental restructuring.  The Broadcasting Board of Governors should be replaced by a new nonpartisan oversight commission that would assume more of an advisory role, leaving daily management in the hands of a commission-appointed professional CEO, the VOA director, and the presidents of Radio Free Europe/Radio Liberty, Radio Free Asia, the Middle East Broadcast Networks (Radio Sawa and Alhurra TV), and Radio-TV Marti to Cuba.  Through direct and public reporting on a regular basis, the commission should be accountable to the legislative and executive branches of the federal government for operations of all these networks, including program content.

 

• A long range commitment to consolidation and integration of the networks.  The CEO of international broadcasting should immediately formulate a new strategic plan, 2010-2014, that would include a series of target dates for the consolidation of all five broadcast entities into a single international network.  The goal: cost savings aimed at making U.S. global broadcasting unmatched on the airwaves and in cyberspace.

In implementing the latest round of radio program cuts last summer, the BBG staff led by its executive director Jeff Trimble and most BBG members, both Republicans and Democrats, ignored specific directives from Congress to refrain from reducing VOA radio broadcasts to Russia and other media-at-risk countries. In response to widespread criticism that followed, including articles on the FreeMediaOnline.org website, the BBG suspended its earlier decision to terminate VOA radio broadcasts to Georgia and Ukraine, but the BBG staff continued to resist calls to restore VOA radio broadcasts to Russia. Only recently did the BBG  relent by allowing VOA Russian service to start producing a half hour radio program for the web five days a week. The program is also rebroadcast on an AM transmitter in Moscow, which is still available despite the Russian government’s crackdown on private FM stations which were rebroadcasting VOA Western radio programs.

The BBG staff’s policy of marginalizing VOA radio programming to Russia is still reflected in how the now restored but still significantly shortened radio program can be accessed on the Internet. There is no direct audio link to it on the VOA Russian Service Home Page. Web users can only find the radio program by navigating though the site.  Also, until earlier this week, the link was not being updated and continued to provide audio from a program aired well before the U.S. presidential elections.

In addition to reports on Michael Jackson and Mickey Mouse in line with the BBG’s emphasis on increasing audience reach through entertainment programming, the newly restored VOA radio program “Panorama” does offer on some days more in-depth news analysis and greater range of American opinions in a single broadcast than video clips and short articles which the BBG staff wanted the VOA Russian web site to feature. More recently, the VOA Russian Service has increased the number of longer reports and interviews on political topics, although the overall program content is still not what it was before the BBG-imposed cuts last summer. VOA did not restore its previous hour-long radio call-in program that dealt with political issues in Russia and was popular with independent journalists and human rights activists.

FreeMediaOnline.org offers a more user-friendly way of listening on the web to the newly-restored VOA Russian radio program “Panorama.”  Click here for the radio player in a new window. The Z-Pod radio player also provides an easy way of listening to VOA English News and VOA Special English programs.

[kml_flashembed movie="http://govoritamerika.us./zpod/voaradio.swf" height="80%" width="80%" base="http://govoritamerika.us./zpod/"  /]

Even if the information given by the VOA director was fully accurate, which it is not, the logic of his argument is appalling, to say the least. According to this line of reasoning, Mr. Putin will be rewarded for his crackdown on the local media by VOA’s decision to stop radio broadcasts not only on the affiliate stations in Russia but also on shortwave and the Internet.  

While it is true that Mr. Putin can easily close down all affiliates in Russia, both VOA and Radio Free Europe/Radio Liberty still have access to AM frequencies in Moscow. RFE/RL continues to use its AM frequency while VOA now uses its AM frequency for VOA English programming only. BBC and RFE/RL did not stop their radio programming in Russian because Mr. Putin closed down most of their affiliates, and neither should VOA.

The VOA director knows or should have known that the decision to stop VOA Russian radio programs had very little to do with Mr. Putin, and a lot to do with bureaucratic politics that damage U.S. national security and public diplomacy. If anything, VOA should be now greatly expanding shortwave and Internet radio broadcasts in response to Mr. Putin’s crackdown on the Russian media. Instead, Mr. Austin is helping the BBG and its executive director to undermine America’s ability to safely and effectively communicate with the Russian people.

Mr. Austin knows that the BBG staff led by Jeff Trimble is preventing VOA Russian service from having any radio production, not even for the Web, in order to protect RFE/RL. Perhaps, there would be nothing wrong with that if RFE/RL could indeed do VOA’s job. But the Russian managers of this semi-private broadcaster, based largely in Moscow, express confidence in Mr. Putin’s leadership and give extensive airtime to racist Russian politicians who verbally attack Africans, Jews, and other minorities. I have warned that RFE/RL needs to protect its journalists who live in Russia with their families from the intimidation by Mr. Putin’s secret police. Journalists working under such conditions in Mr. Putin’s Russia can hardly be expected to accurately and objectively present American views and opinions. As U.S. government officials, Mr. Austin and Mr. Trimble had an obligation imposed on them by the American people and the U.S. Congress to seriously consider this issue before stopping VOA radio broadcasts to Russia. 

If Mr. Austin is concerned about the lack of radio affiliates in Russia, he should be even more concerned about the Internet-only strategy being forced on the VOA Russian service by Mr. Trimble, who was formerly RFE/RL’s acting president. Shouldn’t he be somewhat curious why Mr. Trimble is not advocating Internet-only strategy for RFE/RL but only for VOA?  If RFE/RL can have an outstanding Russian website, which it does, and still produce tons of radio programming and even video, why is the VOA Russian service staff, about 20 full time employees plus a number of stringers and purchase order vendors, only capable of doing a website with some video and nothing else. Mr. Austin should be concerned that these talented professionals are now woefully underemployed and that he, together with Jeff Trimble and the BBG members, is responsible for wasting U.S. taxpayers’ money.

The BBG staff would like, of course, Mr. Austin to believe that the Internet requires as many if not more resources than producing regularly scheduled radio and TV programs. If that were the case, RFE/RL and most other broadcasters around the world would have long ago be forced to stop their core broadcasting functions and use all of their resources for developing their Internet presence. If Mr. Austin believes in this myth, then the Voice of America is really in deep trouble. The so called VOA Russia Options paper produced by the BBG staff, which advocated the Internet-only option for VOA, is based on so many naive and misleading assumptions that any intelligent person could see that its only purpose was to prevent VOA from producing radio programs in Russian. Among other things, the paper advocated using Internet companies known to be controlled by the Russian security services.

When asked later why that question about VOA broadcasting to Russia was raised during a meeting with VOA director Dan Austin, a member of the Ukrainian Service said that “we are all Americans and it is important that we broadcast to Russia in Russian.” It is ironic that a Ukrainian VOA broadcaster would defend VOA broadcasts to Russia while the VOA director says that Mr. Putin has won the battle. Let’s hope Mr. Austin does not really believe the arguments, which were clearly prepared for him by the BBG staff. Those who know how the BBG operates say that the VOA director’s position is too weak for Dan Austin to stand up to Jeff Trimble.

We can only hope that Mr. Austin will find the courage to say to the BBG what needs to be said: the Russian Service of the Voice of America is one of the most important of VOA services and its radio broadcasts will be resumed and put on shortwave, the AM frequency in Moscow, and on the Web. The message from Mr. Austin should be that even if Mr. Putin closes down every single affiliate in Russia and blocks the Internet, VOA will broadcast radio to Russia on shortwave and satellite.

To do anything short of that would be a major failure for U.S. public diplomacy and would reward the enemies of media freedom. Let’s hope that Mr. Austin will find enough wisdom and courage to do what the American people and the supporters of democracy in Russia expect from the leader of an organization committed to promoting free flow of information to countries without free media.